DDB Worldwide Earns Network of the Year Title at Cannes Lions 2025 for Second Time in Two Years

Introduction In a remarkable turn of events, DDB Worldwide has been named the Network of the Year at the Cannes Lions International Festival of Creativity 2025 for the second consecutive time. This prestigious recognition, awarded on June 21, 2025, not only highlights the agency's creative prowess but also underscores its rapid ascent within the global marketing landscape. DDB, part of the Omnicom Group, achieved a record-breaking 112 Lion awards this year, surpassing its previous achievements in 2023 and solidifying its status at the forefront of the creative industry. ### DDB's Leadership and Vision The recent triumph of DDB can be attributed to the dynamic leadership of Global CEO Alex Lubar and President and Global Chief Creative Officer, Chaka Sobhani. Since taking the helm just over a year ago, this duo has propelled the agency into a new era characterized by enhanced integration, emotionally-driven creativity, and a commitment to delivering work that resonates culturally while producing substantial business outcomes. "I am truly at a loss for words. This means the world to us," expressed Sobhani. "I am immensely proud of our DDB network, fueled by the passion, dedication, and love that got us here. A heartfelt thank you to our incredible clients for their trust and partnership; without you, we wouldn’t be here, and I hope we've made you proud. Hopefully, this is just the beginning of much more to come from DDB – personally, I can say this has been the most incredible first year!" Lubar echoed this sentiment, reflecting on the significance of the previous year as a milestone for DDB rather than a culmination of their efforts. "The momentum you are witnessing now is the result of a global network that believes wholeheartedly in the idea that creativity is the most powerful force in business. I am extraordinarily proud of our extraordinary teams and client partners that have made this collective achievement possible." ### Highlights from Cannes Lions 2025 DDB’s accomplishments at the Cannes Lions 2025 included: - Regional Network of the Year: Latin America and Asia Pacific - Classic Track Agency of the Year: Africa Creative DDB - Good Track Agency of the Year: Africa Creative DDB - Experience Track Agency of the Year: DM9 -Four Grand Prix awards for different brands: The winning campaigns signify DDB's significant creative breadth, including recognitions such as the 'One Second Ads' for Budweiser, 'Tracking Bad Bunny' for Rimas Entertainment, and ‘Efficient Way to Pay’ for Consul. - 20 Gold, 37 Silver, and 51 Bronze Lions across various categories, alongside a remarkable 320 shortlist placements. - Notably, DDB Warsaw received its first Gold for the 'Winter Takes on Color' campaign for McDonald's, showcasing brilliant brand activation. - DDB Latina accumulated an astounding 78 trophies, the highest in history, confirming its status as the top-performing agency network in Brand Experience Activation with 20 trophies. ### The Driving Force Behind the Success DDB’s creative resurgence is also attributed to the initiatives led by the DDB Global Creative Council known as Bullseye, spearheaded by Susie Walker, the Global Chief Creative Operations Officer. Their efforts continue to break down the barriers across regions. The program recently welcomed emerging creative talents who actively contribute to the award-winning output of DDB. Through the notable influence of its assertive agencies like DDB Paris and Africa Creative DDB, DDB has consistently redefined the standards for global creative excellence with culturally engaging work. ### Conclusion As creativity becomes an increasingly vital differentiator for businesses, DDB’s success at Cannes reinforces the belief that emotional storytelling can drive both consumer engagement and market performance. The award-winning campaigns from this year have not only garnered accolades but also delivered measurable growth for clients across all sectors. ### About DDB Worldwide DDB (www.ddb.com) stands as the agency of emotional advantage. It operates under the belief that when people feel, they act; and when they act, brands grow. With 140 offices in over 60 countries and partnerships with renowned brands such as MARS, McDonald's, and Volkswagen, DDB combines creative excellence with strategic effectiveness to achieve measurable outcomes. Having been recognized as the Most Awarded Agency Network and the Global Network of the Year twice in three years, DDB continues to lead the charge in creating meaningful connections that propel culture and drive brand growth. ### Contact Information For further information, please reach out to [email protected].