FOX Advertising Invests in The Lighthouse to Transform Brand Storytelling and Creator Collaborations

FOX Advertising Makes Waves with The Lighthouse Investment

On June 16, 2025, at the Cannes Lions International Festival of Creativity, FOX Advertising unveiled a strategic investment in The Lighthouse, an innovative studio and campus space created for creators to collaborate and develop compelling content. This investment aims to elevate brand storytelling while nurturing creator-led franchises across FOX's extensive content portfolio.

In today's media landscape, where immersive, content-driven ecosystems are paramount, FOX's commitment to integrating creativity with strategic advertising is more critical than ever. The Lighthouse is not just a studio—it's a vibrant hub where art, commerce, and culture intersect. This partnership will amplify FOX's dedication to fostering an environment ripe for creator innovation.

"At FOX, we recognize that the future of storytelling in entertainment and advertising hinges on bold and culturally influential intellectual property (IP)," stated Stephano Kim, Chief Strategy & Operations Officer at FOX Advertising. This investment distinctly reflects FOX's aim to collaborate with visionary creators who are at the forefront of changing how stories are told, aptly blending narrative with real-time cultural relevance.

The partnership will form an essential part of FOX's new IP development initiative. This initiative is designed specifically to fuel creator-led franchises and will provide advertisers with unique opportunities for collaboration. Through this initiative, brands can work directly with creators on tailored themes, ensuring that sponsorships and advertising resonate in powerful ways with audiences. This serves as a foundational aspect of brand integration that emphasizes cultural impact.

Jon Goss, President of The Lighthouse, expressed enthusiasm about the partnership, noting, "Our collaboration with FOX marks a pivotal moment for The Lighthouse. We have envisioned a campus at the crossroads of media, creativity, and culture, where groundbreaking creator-led IP can take shape. Together, we're rethinking how creators and brands coexist in cultural spaces."

Furthermore, the Lighthouse is poised to expand with new locations in Venice, CA, Brooklyn, NY, and London/EMEA in the coming years. Each campus will deliver state-of-the-art facilities that empower creators within a community-focused environment, enabling them to connect, learn, and grow their unique brands.

This investment by FOX signifies not only a commitment to creators but also a dedication to evolving the advertising landscape. In an era where consumer expectations demand authenticity and engagement, FOX is setting the stage for dynamic storytelling that resonates far beyond traditional advertising paradigms. As the creative landscape continues to shift, FOX and The Lighthouse aim to spearhead a movement that fosters cultural relevance, creativity, and innovation, thus reshaping the future of entertainment.

For more information about FOX Corporation and its impact on the media industry, visit www.FoxCorporation.com. To learn more about The Lighthouse and its initiatives, check out The Lighthouse.