#China #Wuhu #Chery Group #Global Summit #LEPAS

Chery International User Summit 2025: A New Era in Mobility

From October 17 to 21, 2025, the inaugural Chery International User Summit will take place, embracing the theme 'CO-CREATE•CO-DEFINE'. This event aims to become a global hub for user-driven innovation in products, communication, and ecosystems. At the center of this summit is LEPAS, Chery Group's new international brand that focuses on sustainable mobility through innovative solutions and collaborative experiences.

LEPAS stands for elegance and style in transportation, promoting its philosophy of 'Drive Your Elegance'. With a solid foundation of 22 years as China's leading exporter of passenger cars and a rapidly growing 17.44 million user base worldwide, LEPAS is poised to make significant strides on the global automotive stage. Its flagship model, the L8 SUV, garnered significant attention at the Indonesia International Auto Show for its attractive design features, termed 'Leopard-Aesthetics', alongside its smart features and overall practicality.

During the summit, attendees will embark on a unique experience called the 'Global Journey of Elegance Drive – China Stop', where media representatives and users will be able to test the intelligent off-road capabilities of the L8. This initiative will not only allow the participants to experience how seamlessly the vehicle integrates with human and environmental elements but also solidify LEPAS's commitment to next-gen mobility.

A highlight of the summit will be the launch of the 'Eco Co-Creation Global Boutique Store', an innovative space designed for lifestyle-focused engagement. This interactive store will serve as a participatory arena where users can connect with the brand and contribute to the creative process. Moreover, the LEPAS DAY will showcase groundbreaking technologies, complemented by workshops, test drives, and open safety experiments to highlight the reliability of the brand.

In a strategic move to engage lifestyle-oriented users, LEPAS will also initiate the Global Elegance Lifestyle Partner Program. This program invites enthusiasts from various sectors such as outdoor travel, living, fashion, gourmet food, and fitness to co-create 100 elegant lifestyle scenarios. By transitioning from formal press interactions to genuine user-driven creation, the program seeks to redefine brand engagement strategies. Recruitment for this initiative began in September, and selected partners will enjoy early access to test drives, invitations to exclusive events, and participation in the KOC network (Key Opinion Consumer), enabling them to influence product and content development alongside the brand.

This summit marks a significant turning point for LEPAS as it evolves from its nascent phase to a bold new epoch of co-definition in the automotive landscape. By intertwining technology, product design, and lifestyle preferences, LEPAS aims to inject fresh energy into the electric mobility market—an initiative firmly rooted in the concept of elegant technology.

Chery Group's Ecosystem 2.0 vision will be unveiled during the summit, showcasing product displays, technology presentations, safety demonstrations, and active user engagement. As LEPAS embraces this collaborative mindset, it sets a precedent for automotive manufacturers aiming for a sustainable future in mobility. By focusing on elegance and functionality, the brand underscores its commitment to building a cohesive ecosystem that benefits users worldwide. As we approach the summit date, excitement builds around LEPAS's vision for the future of transportation.