#Japan #Tokyo #App Launch #JA Kyosai #Disaster Training

JA Kyosai Introduces Digital Disaster Preparedness Training

JA Kyosai (National Mutual Insurance Association of Japan) has unveiled a new feature within its app aimed at enhancing disaster preparedness among its members and users. This digital training program, which allows individuals to experience simulated disaster scenarios via their smartphones, was launched on August 28, right before Disaster Prevention Day on September 1.

About the Digital Disaster Preparedness Training

The Digital Disaster Preparedness Training is designed to create a user-friendly experience for participants to understand the necessary actions during a disaster and the subsequent steps needed to rebuild their lives afterwards. The training content includes evaluating local disaster risks, identifying nearby evacuation centers, and understanding how to navigate the claims process for mutual aid following a disaster. By providing a realistic simulation of potential scenarios, users will gain confidence in their ability to respond effectively during distressing situations.

Moreover, after users complete the training, they can use the LINE app to 'gift' this valuable experience to loved ones, encouraging others to consider their preparedness. The program is aimed at inspiring individuals who may hesitate to take action for their own sake but are motivated to act for others.

Background of the Development

Recent years have seen an increased occurrence of natural disasters such as earthquakes and heavy rainfall in Japan. A survey conducted by JA Kyosai revealed that 88.4% of respondents believe that disaster training is important. Despite this awareness, the same survey indicated that about 69.1% had not participated in any training in over three years, pointing to a significant gap between awareness and action.

The rise of this 'dormant disaster training population' is particularly concerning, with estimates suggesting that around 65 million people in Japan have not engaged in any form of disaster training in years. Factors like lack of information on where training was held, and simply being passive participants in organizational drills, contributed to this alarming trend.

With this in mind, JA Kyosai aims to address the need for accessible training and encourage individuals to perceive disaster preparedness as a vital personal responsibility. By simulating both immediate actions during a crisis and the long-term recovery process, the Digital Disaster Preparedness Training hopes to encourage proactive engagement in safety measures.

Comments from Disaster Risk Assessment Specialist

Yasuo Matsushima, a representative of the Disaster Risk Assessment Institute, spoke about the initiative, stating, “Given that approximately 65 million individuals have not participated in disaster training for over three years, JA Kyosai's release of a smartphone-accessible training program is significant. This tool allows users to learn about local disaster risks and practice escape scenarios, which can then be shared via LINE. This transition from communal to individualized disaster preparedness strategies is crucial.”

Upcoming Campaign to Promote Participation

In conjunction with the launch, JA Kyosai is hosting a Digital Disaster Training Campaign from August 28 to October 31. This campaign invites users to experience the training and fill out a survey, with 2,000 participants being selected at random to receive a disaster supply catalog gift. This initiative provides an opportunity for those who want to equip themselves but lack the impetus or knowledge to take that first step towards disaster preparedness.

Website for Comprehensive Disaster Resource Information

Additionally, JA Kyosai has launched a new Comprehensive Disaster Preparedness site. This platform encapsulates all of JA Kyosai’s disaster-related initiatives under the concept of ‘Connecting to Disaster Care for Loved Ones’. It provides clear and accessible information on regional disaster risks and essential knowledge for disaster preparedness. The site also includes free kits aimed at helping families prepare together for emergencies, further inspiring individuals to act with consideration for others.

Conclusion

JA Kyosai continues to innovate in the realm of disaster preparedness, with the guiding principle being that disaster readiness starts with a thought for someone else. As they strive to support community safety and resilience, their efforts are focused on enhancing disaster awareness and facilitating prompt action among all members and users.