Shipley Donuts Accelerates Franchise Expansion and Menu Innovations in 2026

Shipley Donuts, the eminent brand known for its fresh, handmade donuts, kolaches, and coffee, has unveiled impressive strides during the first half of 2026. With a strategic focus on franchise growth, entry into new markets, and engaging menu innovations, the brand solidifies its position as a leader in the donut industry.

In Q2 2026, Shipley Donuts signed four new franchise agreements that will introduce nine additional locations across Texas, Ohio, North Carolina, and Oklahoma. This includes the company’s inaugural nonprofit franchise partnership in South Dallas, marking a noteworthy milestone in its nearly 90-year journey of community engagement. Other new shops will be established in cities such as Cincinnati, Raleigh, and Stillwater, further enhancing Shipley’s reach and impact.

The continued expansion demonstrates Shipley’s commitment to bringing its beloved offerings to a wider audience. Notably, the brand celebrated the opening of its first shop in El Paso, Texas, in March, followed by successful launches in Bossier City, Louisiana, in May and Vienna, Virginia, in June. As Shipley looks ahead, it prepares to commemorate its remarkable 90th anniversary in September, an event that promises to be a highlight for the brand and its dedicated customer base.

One of the key drivers of this growth has been menu innovation. In the second quarter, Shipley Donuts launched an online catering platform, simplifying the process of ordering for occasions of all sizes. This platform features customizable bundles, coffee, and mini kolaches that have quickly transitioned from a limited-time offer to a staple on the catering menu, catering to families, event hosts, and meeting planners looking for convenient food options.

The company also embraced the festive spirit during Q2 by honoring Mother’s Day with a special edition of letter-shaped donuts spelling out ‘MOM’, and it recognized National Donut Month in June with events like “Free Donut Fridays” that gave patrons a complimentary glazed donut with any purchase. This promotion was paired with a limited-edition hat reward for loyal customers who engaged in a special June visit challenge, enhancing brand loyalty among its community.

Flynn Dekker, the CEO of Shipley Donuts, expressed pride in the company’s progress, emphasizing the strength of their leadership's strategic vision and the ability to connect with entrepreneurs and communities nationwide. Dekker remarked, “The first half of 2026 has been one of the strongest growth periods for Shipley Donuts, bringing together franchise development, thoughtful menu innovation, and national recognition.”

Further acclaim came as Shipley Donuts ranked number 77 on the Fast Casual Top 100 Movers and Shakers list for 2026, marking the company’s third consecutive year on the prestigious list. Additionally, Shipley secured the 142nd spot on the Technomic Top 500 Chain Restaurants list, showcasing its enduring popularity and growth trajectory in the food service sector.

For those interested in becoming part of this expanding brand, franchise opportunities are available across the South, Southeast, and Midwest. Aspiring franchisees can explore the potential at ownashipleydonuts.com.

Founded in 1936 and headquartered in Houston, Shipley Donuts is celebrated for producing fresh, handmade donuts and kolaches, now operating over 390 locations across 13 states. Renowned for its commitment to community and quality, the brand stands as a pillar in the food industry. For more insights and rewards, visit their Instagram and Facebook pages or check out shipleydonuts.com/rewards to enjoy exclusive benefits.

As Shipley Donuts continues to grow, it remains dedicated to serving up delicious treats while engaging meaningfully with the communities it serves, illustrating that its commitment to quality and family values will continue to drive its success well into the future.