#Japan #Tokyo #Salmon #Cross-Marketing #Sanma

Seasonal Seafood Preferences: A Look at Japanese Fish Consumption Trends This Autumn

As autumn approaches in Japan, a recent survey conducted by Cross Marketing surveyed adults aged 20 to 69 about their seafood preferences and consumption habits. With a growing interest in healthy eating and seasonal ingredients, fish is increasingly becoming a staple in many diets. This survey provides insight into the types of seafood that people desire this fall, as well as their thoughts and concerns regarding fish and seafood in general.

Survey Overview

Cross Marketing, headquartered in Shinjuku, Tokyo, conducted the nationwide survey to gauge attitudes toward fish dishes. Respondents shared their favorite types of seafood, dishes they enjoy, what they hope to eat this autumn, and any concerns they have regarding fish consumption. Key findings highlight changing preferences and anxieties among different age groups, with implications for food industry trends.

Key Findings

1. Popularity of Fish Dishes

An impressive 76.4% of respondents reported that they liked fish dishes, with 34.5% classifying their preference as