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Tokyo Takanawa Butterista: A Sweet Sensation at Tokyo Station

Tokyo Station is now home to a delightful new treat: Tokyo Takanawa Butterista's gourmet butter sweets. Launched by Doshisha Co., Ltd., a company known for its development of lifestyle products, this innovative brand began selling its signature product, the Brulee Butter Tart, on February 3rd. In a short span of just five months, this delectable pastry has achieved remarkable success, with a staggering 200,000 units sold across major stations in Tokyo.

About the Brand

Tokyo Takanawa Butterista was born out of a vision to create a new icon for the Takanawa area, promoting the motto: "Elevate your everyday life a little." This mission resonates deeply within the local culture, marrying tradition with modern culinary artistry. Each creation promises to deliver an experience unlike any other, showcasing this vibrant Tokyo locale and its unique sophistication.

The Signature Product: Brulee Butter Tart

The standout offering is the Brulee Butter Tart, which features a luxurious buttery flavor and a multi-layered texture that is truly indulgent. Each bite reveals three distinct sensations:
1. Crispy Surface: The tart’s exterior is perfectly caramelized, providing a satisfying crunch that sets the stage for what's to come.
2. Creamy Caramel Chocolate Layer: Inside, a smooth and rich caramel chocolate filling tantalizes the palate, introducing a luscious feel.
3. Flaky Tart Base: The base is crafted to be light and crispy, balancing perfectly with the richer elements above.

The stylish square design of the tart not only makes it an aesthetic delight but also highlights the gourmet quality of the ingredients involved. Topped with a caramelized crunch, the tart strikes an exquisite balance between sweetness and slight bitterness, enhancing the overall flavor profile.

Elegant Presentation

The packaging also tells a story, featuring a sophisticated combination of gold and off-white tones to evoke a sense of luxury and modern elegance. Japanese motifs subtly embellish the design, showcasing the historical and cultural richness of Tokyo Takanawa. Reflecting the local flora, the floral pattern is inspired by the dogwood tree, known to bloom beautifully in this region.

Availability & Pricing

You can find Tokyo Takanawa Butterista at PLUSTA Gift Tokyo Gift Palette, located inside the Tokyo Station. The exact address is:
1-9-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005,
Japan.

The delightful Brulee Butter Tart is available in two package sizes:

• - 5 pieces for ¥972 (tax included)
• - 8 pieces for ¥1,512 (tax included)

Please note that stock may become limited, and reservations are not accepted.

Experience the Butterista Mission

Tokyo Takanawa Butterista aims to redefine sweet experiences, inviting customers to engage with their new line of luxurious butter confectioneries. By blending traditional Japanese craftsmanship with innovative technology, they deliver a product that resonates with the characteristics of Tokyo – cutting-edge, sophisticated, and rich in culture.

Visit their official page for updates and more insights: Tokyo Takanawa Butterista on Instagram.

About Doshisha Co., Ltd.

Founded in 1977, Doshisha is headquartered both in Osaka and Tokyo, known for its relentless innovation in creating and selling lifestyle products. Under the leadership of President Masayuki Nomura, the company continues to expand its horizons, with Tokyo Takanawa Butterista leading the charge in redefining local sweets.

Should you have any queries regarding this product, please contact the Doshisha customer service at 0120-104-481, available Monday to Friday from 9 AM to 5 PM.

Embrace a new flavor of Tokyo with Tokyo Takanawa Butterista's exquisite offerings at the heart of the city.