#China #electric vehicles #Chongqing #European Market #Changan Automobile

Changan Automobile's Ambitious Plans for European Expansion

Changan Automobile, one of China's leading automotive manufacturers, has set its sights on a significant expansion in Europe by the end of 2025. The company announced that it aims to establish a presence in ten European countries, a move that signals its commitment to becoming a competitive player in the increasingly important European automotive market.

The announcement coincided with the opening of the Chongqing International Auto Exhibition 2025, where European media were invited to explore the latest innovations from Changan. Among the highlights of the event was a showcase of their cutting-edge technologies, demonstrating the company's dedication to quality and modernization in their manufacturing processes.

An Inside Look at Changan’s Manufacturing Capabilities

European journalists who attended the exhibition had the opportunity to visit Changan’s Intelligent Digital Factory. They were particularly impressed by the factory's high level of automation and the precision of its assembly lines. During the factory tour, influencers such as Polish content creator Grzegorz Konieczny praised the technological advancements, while Italian vlogger Michele Ponte expressed amazement at the comfort levels of the cars tested.

Following these experiences, the media engaged in discussions with Changan’s board chairman Zhu Huarong and other senior executives, who laid out the company’s strategic plans. Zhu emphasized that Europe is a vital market for Changan, stating that the company is aware of the stiff competition from established brands and is ready to introduce compelling products that can attract European consumers.

Strategic Goals for 2025

Zhu outlined a three-tiered strategy focused on product offerings, beginning with markets in Norway and gradually expanding to key locations across Europe. By the end of 2025, Changan intends to penetrate ten European countries backed by a network of nearly 200 dealers. The targeted introduction of high-volume models, such as the CHANGAN DEEPAL S07 and S05, is central to this strategy.

Moreover, the company is not purely focused on electric vehicles (EVs). Executive Li Mingcai mentioned that Changan is actively developing plug-in hybrid electric vehicles (PHEVs) in response to the diverse needs of European consumers. The first of these models is expected to reach the European market in the third quarter of 2025, further reinforcing Changan's commitment to meeting the demands of modern car buyers.

Positive Reception from European Media

The reception from European media has been cautiously optimistic regarding Changan’s prospects in Europe. German journalist Walther Wuttke highlighted the importance of an extensive dealer network and the consistency of quality that Changan must maintain to compete effectively. Greek importer Aggelos Stefanopoulos described Changan’s electric vehicles as groundbreaking, praising their design and comfort, which align well with European standards.

Michael Georgiadis, CEO of GOCAR.gr, expressed confidence in Changan’s design and technology, noting that the growing familiarity with Chinese technology among European consumers will play a key role in building trust. As the company gears up for this ambitious phase of growth, it is clear that Changan is prepared to invest in both product development and market presence to establish a foothold in Europe.

Conclusion

Changan Automobile's strategic plans for European expansion reflect a broader trend among Chinese car manufacturers looking to tap into the lucrative European market. With a focus on innovation, quality, and responsiveness to consumer demands, Changan is set to make a strong impact as it rolls out its new models in the coming years. The automotive industry will be watching closely as Changan embarks on this exciting journey towards growth and recognition in Europe.