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Gary Vaynerchuk to Headline SBC Summit 2025

In an exciting announcement for attendees of the SBC Summit, serial entrepreneur Gary Vaynerchuk will take the stage at the iconic MEO Arena in Lisbon on September 17, 2025. His keynote address, titled Day Trading Attention, promises to provide invaluable insights into storytelling and business strategies, particularly tailored for the betting and gaming sector.

Vaynerchuk, known for his investments in tech giants like Uber and Facebook, has established himself as a thought leader in the realms of digital disruption and brand relevance. His extensive experience includes not only his role as Chairman of VaynerX and CEO of VaynerMedia but also as the creator of VeeFriends, a groundbreaking entertainment IP company. VaynerMedia operates on a global scale, encompassing offices in major cities including New York, London, Mexico City, Sydney, and Tokyo, catering to Fortune 1000 brands with cutting-edge marketing techniques.

A Winning Addition to the SBC Summit

Rasmus Sojmark, the CEO and Founder of SBC, expressed his enthusiasm about Vaynerchuk's participation, stating that bringing him on board is a significant win not only for the summit but also for the entire gaming industry. The current market is inundated with content, making effective storytelling and attention strategies essential for success. Vaynerchuk's expertise in cutting through the noise is exactly what the industry needs at this moment.

“Getting Gary Vaynerchuk is a massive win — not just for SBC Summit, but for the entire betting and gaming industry,” Sojmark commented. “He’s the king of cutting through the noise, and if there’s one thing our sector needs right now, it’s smarter storytelling and attention strategies.”

Vaynerchuk’s upcoming keynote is inspired by his seventh book, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World, released in May 2024. This book serves as a comprehensive guide for navigating the complexities of the modern digital landscape, following up on his previous success with Jab, Jab, Jab, Right Hook.

Transforming Attention into Brand Growth

During his keynote, Vaynerchuk will discuss how to identify and leverage underpriced attention to foster engagement and growth. He plans to cover a variety of strategies, including influencer marketing, paid media, and the surprising impact of collectibles in today's marketplace.

Vaynerchuk’s insights extend beyond theory; he aims to provide practical tactics for businesses within the betting and gaming domains. He believes that understanding consumer behavior is paramount, especially in a crowded market where brands must stand out to secure their place.

“Attention is the single most important asset in business,” Vaynerchuk stated regarding his anticipated appearance at the summit. “The betting and gaming world is sitting on a goldmine. I’m here to get tactical about how to turn that attention into growth.”

He further mentioned the need for companies to adapt continually to keep pace with ever-evolving consumer preferences and media habits. By applying his Day Trading Attention strategy, professionals in the space will be equipped to translate consumer interest into sustainable relevance and loyalty.

Beyond the Business Sphere

In addition to his contributions to marketing, Gary is the mastermind behind VeeCon, a conference that fuses innovation, pop culture, and entrepreneurship into an engaging experience. With an impressive following of over 45 million across his social platforms, Vaynerchuk shares insights from his journey as a CEO, while his popular podcast, The GaryVee Audio Experience, regularly ranks among the top globally.

Moreover, he dedicates his efforts to various philanthropic initiatives, sitting on the boards of organizations like MikMak and Pencils of Promise.

The SBC Summit, happening from September 16 to 18, 2025, is expected to host 30,000 industry professionals, emphasizing high-level networking and expert content. Vaynerchuk's keynote presentation will be open to all attendees, excluding those with Expo Only passes. With solid support from the local city and an emphasis on ROI-driven deal-making, this summit promises an impactful close to the year and a robust launchpad for 2026.

Don’t miss out on the opportunity to listen to one of the most influential voices in business today. Gary Vaynerchuk is sure to leave attendees with actionable insights that will revolutionize their approach to brand storytelling and engagement in the digital landscape.