#United States #Las Vegas #NRT Technology #Context Networks #Casino Advertising

Overview of the Partnership

Context Networks, recognized as a frontrunner in digital media and data-driven advertising for the gaming industry, has recently joined forces with NRT Technology. This collaboration is poised to transform how over 1,000 casinos around the globe conduct their advertising and marketing campaigns. With this five-year strategic agreement, Context Networks aims to harness the potential of digital advertising, facilitating highly targeted and real-time advertising solutions.

The Power of NRT Technology

NRT Technology stands as one of the largest dedicated gaming payment technology companies, servicing more than 800 casinos in North America alone. The partnership extends beyond just two companies: it taps into NRT's exceptional distribution network and international reach, which includes top-tier casino properties across the United States, Canada, Latin America, Europe, Macau, the Philippines, and Singapore. Michael Dominelli, the CEO of NRT Technology, highlighted that this partnership opens doors to innovative revenue streams for casinos, enhancing both guest experience and operator value.

Unveiling the Advertising Technologies

The collaboration between Context Networks and NRT will see the integration of the Contextual Promotions Media Network™ (CPMN) into a variety of NRT's solutions, including:

• - NRT Financial Kiosks: Over 11,000 kiosks providing financial services, which are ready for fast marketing activation through Context’s API.
• - Opal Non-Gaming Kiosks: These devices, previously for bill payments, will now utilize targeted advertising strategies to engage patrons in non-gaming areas.
• - VisuaLimits Pro Digital Table Game Signs: Occupying an 80% market share in table games, these signs will now broadcast immersive advertisements directly to players at the tables.
• - JoinGo Loyalty App: This popular app, utilized by 80% of casinos for player engagement, will incorporate embedded digital advertising tailored for better interaction and rewards.

How It Works

The CPMN represents a pivotal platform designed to consolidate advertising, verification, and analytics functions across the gaming sector. It operates as a full-stack solution that allows casino operators to function as digital publishers without requiring substantial capital investment. With a focus on transparency, compliance, and data accuracy, the CPMN utilizes a sophisticated Deep Intelligence Marketing layer. This cutting-edge technology delivers contextually relevant advertising experiences across all player interactions, whether through cashing out, gaming tables, or loyalty app engagement.

Benefits to Operators and Advertisers

For casino operators, the CPMN provides a new class of tax-efficient, non-gaming revenue while also enhancing player loyalty and engagement. On the advertising side, it introduces a transparent ecosystem that accurately measures interactions and conversions, allowing for campaigns to be finely tuned based on location, player demographics, and psychographics.

Industry Transformation

The partnership signifies a remarkable shift in how casinos can leverage advertising and marketing technology. As noted by Matt Olden, CEO of Context Networks, the industry must adapt and evolve by seeking high-margin, non-gaming revenue streams. This innovative model transforms every guest interaction into a potential opportunity for brand engagement and revenue growth, enabling operators to enhance their overall guest experience.

By fusing Context’s advanced marketing platform with NRT's reliable technology framework, casinos can roll out effective advertising and engagement campaigns more swiftly than ever before. Context Networks, with support from Mobiquity Technologies, emphasizes the integration of AI-driven techniques and audience insights for programmatic trading and campaign optimization.

Conclusion

In essence, the strategic partnership between Context Networks and NRT Technology heralds a new era for casino advertising, reshaping the landscape by incorporating advanced digital solutions that promise measurable benefits for operators and enhanced experiences for guests. With intuitive engagement at the forefront, this collaboration stands to revolutionize how the gaming industry approaches its marketing strategies.