#United States #New York #Nueva Network #Que Onnda #Latino Music

Que Onnda: Transforming Latino Media Landscape

On March 11, 2025, the Nueva Network proudly announced the launch of Que Onnda, a groundbreaking audio-digital platform designed to revolutionize the way Latino audiences interact with media. As the largest independently owned Spanish-language audio network in the United States, Nueva Network is utilizing this innovative platform to merge conventional radio with modern streaming services, podcasts, and social media, thereby providing an unparalleled experience catered to the $3.2 trillion Hispanic market.

A Movement, Not Just a Platform

Jose Villafañe, the founder and CEO of Nueva Network, declares that Que Onnda is not merely a new platform; it's fundamentally a movement aimed at enhancing Latino representation in media. Villafañe envisions a digital ecosystem that weaves together tradition and innovation, crafting an engaging and authentic experience that resonates with Latino audiences. He stated, "Que Onnda is more than just a platform—it's a movement. We are pioneering a new era in Latino media."

Discover the Next Latino Music Superstar

Que Onnda kicks off with an ambitious initiative called the NEW Latino Artist of the Year campaign, intended to spotlight emerging musical talent within the Latino community. This nationwide talent search empowers fans to participate actively by nominating and voting for their favorite artists, making it a fan-driven music competition. Beginning March 17th, fans will be at the forefront of selecting the next Latino music legend, culminating in a grand reveal during Hispanic Heritage Month in September.

The victor will receive an impressive career-enhancing package, including $25,000 in cash, a million-dollar radio promotional campaign, and national exposure to elevate their musical career. This initiative underscores Que Onnda's commitment to being a platform about artists and their journeys, encouraging more diverse voices in the music industry.

Expanding Cultural Engagement

Que Onnda aims to extend its influence through additional cultural initiatives that celebrate Latino pride and talent. Among these initiatives are:

• - Copa Superfans: A quest for the most passionate fútbol fans leading to the 2026 World Cup.
• - Que Onnda Latino Podcast Awards: Recognizing the most impactful Latino podcasters.
• - Fired Up! Latino Influencers for Change Summit: Highlighting content creators making significant social contributions.

Rene Alegria, Chief Innovation Officer at Nueva Network, emphasizes that Que Onnda aims to amplify Latino voices across various platforms, setting a new standard in the industry with valuable insights and first-party data to genuinely connect with audiences.

A Flourishing Podcast Network

Recognizing the surging popularity of podcasting within Latino communities, Que Onnda will launch 32 original podcasts by May 2025, covering a wide breadth of topics such as entertainment, true crime, relationships, and more. With listeners of Latino podcasts increasing by 95% over five years, Que Onnda positions itself as the leading destination for authentic Latino storytelling.

Empowering Latino Businesses

In addition to supporting artists, Que Onnda also introduces the A.I. Business Builder, a tool created for Latino businesses. This tool aims to simplify the process of integrating artificial intelligence into marketing strategies, providing significant growth opportunities such as enhanced lead generation and revenue enhancement. By enabling small business owners to harness the power of AI, Que Onnda significantly boosts their competitive edge in the market.

Data-Driven Engagement

With the launch of its diverse platform, Que Onnda promises to deliver insightful first-party user data to advertisers, allowing for the creation of highly targeted marketing campaigns tailored specifically to Latino consumers. This data-driven strategy ensures that brands can effectively resonate with audiences, fostering meaningful relationships and contributing to the overall success of their campaigns.

A Commitment to Authenticity

What truly sets Que Onnda apart is its emphasis on cultural relevance and authenticity. The platform is built by Latinos, for Latinos, ensuring that every aspect resonates deeply with its target audience. It combines local engagement with digital expansion, all while offering a support structure for Latino artists through exclusive content and live events.

As Nueva Network unveils Que Onnda, the company is not only transforming the landscape of Latino media but is also paving the way for a promising future where diverse voices are celebrated and amplified within the multicultural audio space.