#United States #Los Angeles #Creator TV #AANHPI #Sabio

Sabio Celebrates AANHPI Heritage Month

Sabio Holdings (TSXV: SBIO) (OTCQB: SABOF), an innovative ad-tech company headquartered in Los Angeles, is taking a significant step this May to honor Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month. By showcasing exciting monthlong programming on Creator Television® (Creator TV), Sabio is not just recognizing this important observance but also emphasizing diversity and representation in media.

Celebrating AANHPI Contributions

AANHPI Heritage Month has been an annual observance since 1992, aimed at celebrating the rich contributions of AANHPI communities to American society. Sabio embraces this essence by offering content that resonates with the diversity of these communities, extending an invitation for all audiences to engage and appreciate.
Creator TV, the first creator-led streaming network, is committed to showcasing diverse and authentic narratives through its platform. This month, its Free Ad-Supported Streaming Television (FAST) channel is featuring popular social media stars and creative voices from the AANHPI community, including Malaysia’s Uncle Roger and the Chinese American content creator Evan Yee. Other stars such as QPark and Jenny Lorenzo further highlight the talent and creativity within these cultures.

Leadership Recognition

In addition to bringing engaging programming to the audience, Sabio also recognizes the leadership talents from the AANHPI community within its organization. Under the leadership of CEO and co-founder Aziz Rahimtoola, the company proudly stands as a National Minority Supplier Development Council (NMSDC)-certified entity. This certification underscores Sabio’s commitment to minority representation, as it is required that businesses are at least 51% managed and controlled by minority group members.
Rahimtoola reflects on his background, stating, “As a proud first-generation Muslim Indian American, my dream is to create a space where diverse voices are celebrated. For Creator TV to serve as a platform where my daughter can see faces that look like hers is a dream come true.” His dedication to an inclusive media ecosystem stands at the forefront of Sabio’s mission.

Engaging with New Generations

Creator TV's General Manager, Joe Ochoa, shares his journey as a Filipino American in the television industry. “Growing up, I didn’t see anyone who resembled me in leadership positions,” he confides. Now, as part of an organization that values diverse voices at all levels, he emphasizes the importance of sharing cultural stories that encourage understanding and respect among different communities.
This sentiment resonates strongly this month, not just to uplift current leaders but to inspire future generations to reach their full potential. Ochoa’s remarks remind us that celebrating AANHPI Heritage Month is a familiar theme that fosters conversations of awareness and appreciation beyond May.

A Commitment to Shaping Narratives

Kristi Chiou, Head of Operations at Creator TV, speaks to the significance of representation during AANHPI Heritage Month, sharing her story of growing up in a traditional Taiwanese American home. Defying expectations of traditional professions, she followed her artistic passion, demonstrating that success comes in many forms. With the visibility of AANHPI executives in media leadership growing, Chiou feels pride in contributing to the narrative’s transformation, both in front of and behind the camera.

In this spirit of continuous change, Creator TV's mission is straightforward yet challenging: to redefine television by producing unique shows that reflect diverse experiences, aiming to create a stronger relationship with multicultural audiences.
Utilizing a platform that celebrates creator-led programming, the network seeks to genuinely engage viewers by displaying stories that resonate widely within today's global community.

Conclusion

From stimulating entertainment that showcases vibrant stories to the acknowledgment of leaders shaping the media landscape, Sabio Holdings and Creator Television offer a multifaceted celebration of AANHPI Heritage Month. By elevating diverse voices and championing representation, Sabio aims to foster a richer cultural dialogue that encourages understanding and appreciation throughout the year.

To learn more about Sabio and its vibrant programming, visit sabio.inc.