Hot Tamales® Celebrates 75 Years with Exciting How to Train Your Dragon Partnership

Hot Tamales® Celebrates 75 Years with How to Train Your Dragon Partnership

This summer, America’s favorite cinnamon-flavored candy, Hot Tamales®, is ready to add some extra excitement to its 75th anniversary with a thrilling collaboration. They've announced a partnership with Universal Pictures for the live-action adaptation of the much-loved animated film, How to Train Your Dragon, set to hit theaters on June 13, 2025.

This collaboration brings together two beloved entities: Hot Tamales® and the iconic dragon, Toothless. The promotion is designed to ignite a summer of adventure, featuring high-energy activities, bold flavors, and thrilling movie experiences. According to Zack Greenfield, Brand Manager of Hot Tamales®, this partnership is a fitting way to celebrate their milestone anniversary. He emphasized that the adventurous spirit of the film resonates perfectly with the essence of their candy brand: “The film’s adventurous, high-energy spirit is the perfect match for our brand.”

To launch this exciting initiative, Hot Tamales® will host a limited-time sweepstakes running from June 9 to June 13, 2025. Participants can enter by commenting on the official sweepstakes post shared across Hot Tamales®’ social media platforms, including Facebook and Instagram. A total of ten lucky winners—five from each platform—will be randomly selected to receive a fiery prize pack, which features two movie tickets to see How to Train Your Dragon, a plentiful supply of Hot Tamales® candy, and a movie-themed gift pack inspired by the film.

Whether you’re a fan of dragons or just can’t resist the spicy cinnamon kick of Hot Tamales®, this collaboration is guaranteed to set hearts racing and taste buds tingling. The partnership not only celebrates the legacy of Hot Tamales® but also promises a summer filled with fun and prizes that moviegoers won’t want to miss.

How to Train Your Dragon is known for its captivating story about the unlikely friendship between a young Viking named Hiccup and a dragon named Toothless. The live-action version aims to deliver the same heartwarming tale, enhanced by stunning visual effects and a fresh perspective that draws both old fans and newcomers into its adventurous narrative. The film is directed by Dean DeBlois, the visionary behind the original trilogy, ensuring that the legacy continues to soar.

Come June, fans will not only experience cinematic wonder but can also indulge in the nostalgic flavors of Hot Tamales® while cheering on Hiccup and Toothless. Mark your calendars for this exhilarating treat that blends mouth-watering candy with a beloved story, making it an unforgettable summer event.

To learn more about how to participate in the sweepstakes, keep up with Hot Tamales® on their social media channels, and check out their website at www.HOTTAMALES.com.

About Just Born Quality Confections
Just Born Quality Confections is a family-run candy manufacturer committed to delivering sweetness for over a century. Its famous brands include PEEPS®, MIKE AND IKE®, HOT TAMALES®, and GOLDENBERG'S® PEANUT CHEWS®, which have made their way into family traditions across the U.S. For more information about their delicious products, visit www.justborn.com.

About Universal Pictures
Universal Pictures specializes in developing and disseminating cinematic experiences that touch audiences worldwide. Their commitment to storytelling extends to classics and contemporary-retellings alike, promising unforgettable moments in film.