#United States #Birmingham #Live Streaming #Roku #Bassmaster

Roku Partners with Bassmaster for Streaming Tournaments

Roku, the leading television streaming platform in the United States, has recently announced a partnership that is set to revolutionize the viewing experience for fans of professional bass fishing. Starting February 20, 2025, audiences will have complimentary access to live coverage of Bassmaster tournaments through The Roku Channel, marking a historic collaboration between two iconic brands.

This groundbreaking partnership will feature an extensive lineup of events. Viewers can look forward to exciting live broadcasts from the new Elite Qualifiers (EQ) Series, along with five Bassmaster Open Series events that pave the way for these elite competitions. Additionally, content will include select coverage of all nine Bassmaster Elite Series events, as well as special Friday broadcasts from the prestigious Bass Pro Shops Bassmaster Classic, presented by Under Armour. A prime time presentation of the Progressive Insurance Bassmaster Classic Celebrity Pro-Am will also be part of the streaming lineup on Roku, providing diverse experiences for fishing enthusiasts.

Joe Franzetta, Roku’s head of sports, expressed his enthusiasm about this collaboration, stating, “It’s an honor to call Roku the streaming home of Bassmaster, an iconic brand with a decades-spanning history of producing best-in-class professional fishing tournaments.” He emphasized the importance of making these events available for free, thereby expanding the reach of Bassmaster to millions of streaming households throughout the country.

Phillip Johnson, Chief Operations Officer of B.A.S.S. (Bass Anglers Sportsman Society), shared his excitement about the deal, suggesting this was not only a significant moment in outdoor sports broadcasting but also a major step in inviting new audiences to experience the thrill of competitive fishing. Johnson highlighted how the partnership will allow Bassmaster to showcase high-quality competitive events right in the homes of countless viewers across the United States.

The coverage will not only include live streams, but also offers replay options, on-demand content, highlights, and even clips available on the Roku Sports Channel and the newly launching Bassmaster FAST channel later this year. Fishing fans can indulge in replays alongside additional video features, ensuring they don’t miss any of the edge-of-your-seat action that these tournaments deliver.

Viewers can expect to see the best anglers from around the globe competing against each other under varying weather conditions, including wind, rain, and even scorching heat. The intensity builds as these skilled athletes race against the clock to catch the five largest bass they can find, all while contending for impressive trophies and substantial prize money. Whether a newcomer to the sport or a dedicated fan, everyone will be treated to world-class fishing coverage.

To make this unprecedented content accessible, The Roku Channel is free for everyone, requiring no subscription or sign-up. Viewers can easily access their favorite programming through Roku devices, various smart TVs, and online platforms including TheRokuChannel.com. As a major player in the streaming industry, Roku continues to position itself as a go-to outlet for free live sports content.

In recent years, live sports streaming has garnered more attention, and Roku has been at the forefront by continually expanding its offerings to include exclusive partnerships like the one with Bassmaster. As the audience for live sports continues to grow, the implications for brands like Bassmaster and streaming platforms like Roku could reshape how competitive fishing events are consumed.

In conclusion, Roku and Bassmaster's collaboration signifies an exciting development in the world of sports streaming. As they pave the way for future partnerships in outdoor sports, this initiative not only enhances the experience for existing fans but also aims to introduce a broader audience to the exhilarating world of professional bass fishing, further solidifying its status in the realm of sports entertainment.