#USA #New York #Xfinity #ViewLift #Xumo

ViewLift's Major Expansion with Comcast

In a bold step towards expanding its reach, ViewLift, a leader in digital solutions tailored for sports and media content owners, has just integrated its services into Comcast's prominent platforms—Xfinity and Xumo. The launch not only widens its distribution network but also signifies a pivotal moment in the company's journey within the digital entertainment landscape.

This strategic move enables ViewLift-powered applications, such as Monumental Sports Network's Monumental+ and Altitude Sports' Altitude+, to cater to a wider audience through Xfinity X1, Xfinity Flex, Xumo TV, and Xumo Stream Box. This integration facilitates access to live games, exclusive programming, and behind-the-scenes content from prominent teams including the Washington Capitals, Wizards, and Mystics, as well as the Denver Nuggets and Colorado Avalanche. The potential reach now extends to millions of households across their respective broadcast territories, marking a significant leap forward in ViewLift's mission to provide innovative and accessible sports content.

Rick Allen, CEO of ViewLift, expressed enthusiasm over this development: “We’re excited to extend Monumental+ and Altitude+ to fans through Comcast’s Xfinity and Xumo devices. This milestone reflects our commitment to delivering premium content with unmatched accessibility and user experience.” The integration undoubtedly aligns with the growing demand for digital sports content as more fans turn to online platforms for their viewing needs.

Alongside this initiative, ViewLift has proudly appointed Charles Mellilo as its Chief Business Officer. Mellilo brings over two decades of diverse experience in driving strategic partnerships and revenue generation in the sports and media sectors. His previous role as Chief Media and Marketing Officer at World Racing Group and extensive experience at Endeavor Streaming provided him with a solid foundation in direct-to-consumer streaming. “Charles is a proven leader with deep expertise in streaming and a track record of building high-impact commercial teams,” Allen stated, emphasizing Mellilo's critical role in enhancing ViewLift’s business development and marketing efforts as the company scales its operations globally.

Mellilo himself shared his excitement about joining ViewLift at this remarkable time: “The company’s technology and client focus are tremendous. I look forward to continuing to expand ViewLift's success and increasing its impact across the global sports and media ecosystem.” His visionary perspective is expected to play a key role in steering ViewLift towards an era of growth and innovation.

ViewLift prides itself on its proprietary cloud-based technology that underpins its comprehensive digital solutions. The company provides a suite of services including content management, multi-platform distribution, real-time analytics, viewer engagement tools, and diverse monetization models such as AVOD, SVOD, TVOD, and hybrid models. With a mission to empower content owners to maximize audience engagement and revenue through seamless streaming experiences, ViewLift's solutions are already acknowledged by key players in the sports sector, including the National Hockey League and various top professional sports teams.

In addition to its sports clientele, ViewLift also serves media giants like NBC and TEGNA, showcasing the versatility and robustness of its offerings. As ViewLift ventures further into this exciting phase of expansion, it remains focused on enhancing the value it provides to its partners and audiences alike.

To learn more about ViewLift and its offerings, visit www.viewlift.com.