#Japan #Tokyo #TikTok Shop #Live Commerce #Tig Technology

Understanding the Future of Live Commerce

On December 9, 2025, an insightful seminar will be held that explores the dual power of live commerce—combining the excitement generated by TikTok Shop and the lasting loyalty fostered through self-operated e-commerce platforms. Hosted by Paronym Inc., Septeni Japan, and Material Links Inc., this event aims to redefine how businesses engage with customers in a rapidly changing digital landscape.

Seminar Highlights

The seminar will take place in a hybrid format, allowing attendees to join in person at Material Links’ headquarters in Tokyo or participate online via Zoom. It is free of charge, and pre-registration is required.

Attendees can look forward to a series of presentations from three leading companies in the live commerce industry. These presentations will cover a variety of topics, including how to maximize lifetime value (LTV) through innovative e-commerce strategies, the effective usage of creators, and leveraging the unique advantages of TikTok Shop.

Expert Speakers and Topics

• - Septeni Japan will showcase a recent case study demonstrating how a newly launched TikTok Shop account with just 100 followers generated ten times the revenue during its inaugural live session. This case exemplifies the potential of live commerce as a viable channel for revenue growth.

• - Material Links Inc. will share their expertise in selecting impactful creators and developing strategies for short video content that drives sales. This session will cover proven practices that can help participants enhance their own marketing strategies in a competitive environment.

• - Paronym Inc. will introduce their innovative 'LTV Video Commerce' strategy, which aims to convert fleeting excitement from social media into ongoing customer loyalty through self-operated e-commerce. This approach is an essential focus for brands looking to create sustainable customer experiences.

In addition to the presentations, the seminar will include a panel discussion featuring all speakers, providing a unique opportunity to explore the future of e-commerce strategies beyond 2025. Special guest Kōyu Nagao from Yamato International will also join as a contributor to discuss how to integrate social media platforms with self-operated shops effectively.

Target Audience

This seminar is ideal for:

• - Professionals keen to learn about the latest trends in live commerce and TikTok Shop.
• - E-commerce operators aiming to boost their site’s LTV and increase repeat purchases.
• - Marketers seeking strategies to turn ephemeral social media buzz into sustained revenue.
• - Individuals wanting to engage with Gen Z and other emerging customer demographics.
• - E-commerce or D2C (Direct to Consumer) staff focused on balancing short-term campaign effectiveness with long-term brand strategy.
• - Anyone looking to enhance their customer experience design, foster fan communities, and improve customer loyalty.
• - Those interested in innovative e-commerce methods, including interactive videos and live commerce.

Seminar Agenda

1. TikTok Shop Success: How to multiply sales from a small follower base.
- Speaker: Takashi Honma from Septeni Japan.
2. Maximizing GMV Through Creators: Keys to effective strategy.
- Speaker: Momoko Kameyama from Material Links Inc.
3. An Evolution from Excitement to Loyalty: Sustainable customer experience through Tig LIVE.
- Speakers: Kōyu Nagao from Yamato International and Michio Kobayashi from Paronym Inc.
4. Panel Discussion: Analyzing future e-commerce strategies, featuring all speakers. Plus, an exclusive off-the-record session for offline attendees regarding behind-the-scenes insights in live commerce.

Conclusion

The live commerce seminar on December 9, 2025, promises to provide valuable insights into the evolving landscape of customer engagement and loyalty. With expert speakers sharing their experiences and strategies, participants will leave with actionable takeaways to enhance their own business strategies in today's challenging market.

For more information and registration details, please visit the Peatix page linked above.