Celebrate Summer with Apaman's Beloved Character at AR Photo Contest

Apaman's Bear-kun AR Photo Contest: A Summer Celebration

Apaman Network Co., Ltd., the leading rental housing brokerage in Japan, has announced the exciting details of the 4th Bear-kun AR Photo Contest, set to take place from July 1 to July 7, 2025. This event is part of an innovative AR project featuring their beloved official character, Bear-kun. The aim is to strengthen community ties and spread joy within the rental brokerage industry.

This year’s theme, “Fireworks and Bear-kun,” invites participants to capture the essence of summer by taking photos with a special AR version of Bear-kun against the backdrop of colorful fireworks. The contest makes it easy for everyone to get involved: find the perfect spot, snap a picture with fireworks-themed Bear-kun, and share it on social media with the designated hashtag: #BearkunARExperience.

Contest Details

- Submission Period: July 1, 2025, from 10:00 am to July 7, 2025, until 9:30 am
- How to Participate:

1. Scan the QR code to launch the official Bear-kun AR experience (no app needed).
2. Take a photo with Fireworks Bear-kun.
3. Post it on Instagram or X (formerly Twitter) with the hashtag #BearkunARExperience.

>Note: Ensure your account is public. Private accounts will not be qualified.

Prizes and Announcements

Three lucky winners will be drawn to receive the “Thank You from Bear-kun Prize.” Winners will be contacted via direct message on their social media accounts by July 8, 2025. Additionally, all selected entries will be showcased on the dedicated Bear-kun website on July 15, 2025.

A Fun-Filled Experience

Bear-kun’s dedicated website is filled with interactive content designed to enhance the experience for fans. This is a fantastic opportunity to create beautiful summer memories with Bear-kun, and everyone is warmly encouraged to participate.

AR Technology at Your Fingertips

The Bear-kun AR experience is designed to be user-friendly. Simply access a QR code or the designated website—no applications are necessary. This feature allows Bear-kun to appear virtually, making it easy to take photos wherever you are. Capture moments anywhere with Bear-kun, making it a seamless addition to your summer festivities.

Previous Contest Highlights

The previous edition of the photo contest showcased remarkable entries, including:

- Best Entry: Pan.paaan.man, celebrating Bear-kun’s birthday with sweets.
- Second Place: Mitsuchiyon37, featuring a birthday party with the text Bear.
- Third Place: Nigi888nigi, humorously depicting Bear-kun sneaking a snack from the fridge on his birthday.

Guide to Enjoying AR

For those new to AR, a comprehensive 13-panel comic guide is available, illustrating how to make the most out of the experience, thanks to advanced QR code technology developed by Denso Wave.

Future Plans

Apaman’s mission is to make living more enjoyable and accessible. Bear-kun will actively participate in regional events and programs, deepening connections with fans nationwide. The aim is to enhance brand identity and contribute positively to community revitalization.

Join the Bear-kun community on social media through: