Spiro Expands Its Global Creative Reach with Acquisition of 2Heads

Spiro Expands Its Global Creative Reach with 2Heads Acquisition

In an exciting development for the world of experiential marketing, Spiro®, the globally recognized experiential agency under GES, has announced its acquisition of 2Heads, a London-based creative powerhouse. This strategic move, revealed on December 2, 2025, marks a significant step in enhancing Spiro's position in the international market while expanding its creative prowess.

Strengthening Global Footprint

The acquisition of 2Heads not only amplifies Spiro's presence in the UK and European markets but also strengthens its ability to deliver innovative experiential solutions. Both agencies share a commitment to creative excellence and impactful storytelling, allowing them to work together in providing unparalleled services to their clients.

Derek Linde, CEO of GES, emphasized the synergy between the two agencies in his statement. He noted, "The acquisition of 2Heads reflects our continued commitment to expanding our global experiential capabilities through Spiro. By merging 2Heads' creative skills with Spiro's strategic reach and delivery mechanisms, we are creating a robust and connected ecosystem. This integration accelerates growth for our clients and fortifies our leadership in the experiential industry."

A Legacy of Innovation

Founded in the vibrant city of London, 2Heads has made a name for itself across various sectors, including aerospace, technology, financial services, and consumer brands. The agency is famed for its immersive events and design-driven storytelling, redefining how brands connect with their audiences. With locations also in Los Angeles and Montreal, 2Heads boasts a diverse portfolio that highlights its capability in delivering compelling brand activations.

Jeff Stelmach, the Global President of Spiro, expressed excitement about the partnership, asserting that 2Heads shares their vision for using creativity to bridge the gap between brands and their audiences. Stelmach stated, "Together, we'll explore fresh ways to provide impactful strategic creative experiences, ensuring continuity for the clients and teams that make both agencies stand out. This fusion not only expands our global reach but also offers 2Heads' clients the access to Spiro's worldwide scale, enabling extraordinary experiences wherever their audiences are located."

Paul Godwin, Managing Director of 2Heads, highlighted the importance of creativity in transforming brand experiences. He remarked, "For over four decades, 2Heads has championed the power of creativity to enhance brand experiences. Joining forces with Spiro allows us to amplify that vision on a global scale, broadening the horizons for our clients while remaining true to the craft and culture that define our agency."

A Bright Future Ahead

With the integration of 2Heads, Spiro is set to continue its trajectory of growth while upholding its core values of creativity, innovation, and client collaboration. By seamlessly blending their expertise, the combined agencies will offer clients transformative brand experiences that not only captivate but also engage audiences meaningfully.

As Spiro carries on its mission of reshaping the landscape of experiential marketing, this acquisition is a pivotal milestone. It emphasizes how the fusion of creative talents can lead to extraordinary opportunities for brands, delivering experiences that resonate deeply with consumers.

In conclusion, the acquisition of 2Heads by Spiro is a significant moment within the creative industry, highlighting the essential role of collaboration in delivering powerful brand narratives. This union is poised to set a new standard for experiential marketing moving forward.

For more information about Spiro and their innovative offerings, visit Spiro's website or learn more about 2Heads at 2Heads' site.