Veterans United Celebrates Veterans Day with Meaningful Surprises Instead of Discounts

Veterans United's Impact on Veterans Day

Veterans Day has often been characterized by various promotional offers such as free meals, discounted services, and enticing deals aimed at honoring those who have served. However, this year, Veterans United Home Loans, the largest lender for veterans in the U.S., has opted for a different approach — one that emphasizes genuine appreciation rather than mere commercialized gestures.

What is the 'Big Veteran Give Back'?

Initiated as part of their community engagement strategy, the 'Big Veteran Give Back' program is set to make a lasting impact on veterans across the nation. This initiative began in September 2025 and consists of personal surprises tailored specifically for the needs and dreams of individual veterans. It's a heartfelt response to a recent survey conducted by Veterans United, which revealed that 56% of veterans expressed a desire for businesses to extend more meaningful gestures of appreciation.

Real Stories of Value

The core of the 'Big Veteran Give Back' is grounded in the real-life experiences and aspirations of those who served in the military. For example, Marquis C., a Navy veteran and a passionate archer, has benefited from this program. He is receiving assistance for home improvements as well as funds to launch his own archery business, fulfilling a long-standing dream. Similarly, Bill H., an army veteran and commercial pilot, received financial support to refurbish his airplane, allowing him to continue providing free flying lessons to fellow veterans. David D., another army veteran, was surprised with a brand new Ford F-150, helping him achieve a full-circle moment — he used his VA home loan to purchase his mentor's home, a Vietnam veteran who offered him guidance throughout his life.

Building Authentic Relationships

According to Pam Swam, the vice president of military relations at Veterans United, the essence of the program is to foster real connections with veterans. She explains that by building authentic relationships, Veterans United is able to understand what true gratitude looks like, going beyond superficial offers or discounts.

More Than Just a Veterans Day Campaign

It is crucial to note that 'Big Veteran Give Back' is not merely a one-off initiative tied to Veterans Day. Instead, it reflects the ongoing mission of Veterans United to support veterans year-round. By focusing on personalized gifts and authentic appreciation, the company is dedicated to enhancing the lives of veterans consistently. This commitment is demonstrated through the long-term relationships they forge with their clients, ensuring that veterans feel valued beyond a single day of recognition.

Looking to the Future

As 'Big Veteran Give Back' continues, Veterans United remains devoted to creating significant and lasting impacts in the lives of veterans. With their mission to help veterans utilize their home loan benefits, they aim to provide support not just in terms of financial loans, but in holistic care and appreciation.

For veterans looking to share their stories or learn more about the program, more information is available on the Veterans United website.

Located in Columbia, Missouri, Veterans United Home Loans is recognized for helping veterans access over $22.7 billion in home loans, proving to be the largest VA lender in the country as per Department of Veterans Affairs statistics.

In conclusion, rather than focusing on commercial incentives, Veterans United Home Loans is setting a new standard for Veteran's Day observance; it's an initiative that not just acknowledges the sacrifices of veterans but actively contributes to their future success and wellness.