Chery's HIMLA Series Revolutionizes Pickup Trucks at 2025 Shanghai Auto Show
At the 2025 Shanghai Auto Show, which took place on April 23, Chery unveiled a groundbreaking new series of pickup trucks named HIMLA. This introduction marks a pivotal moment for the Chinese automobile manufacturer as it aligns with their increasingly ambitious international strategy. The launch comes at a time of rapid expansion in the global pickup market, emphasizing Chery's resolve to position itself as a leader in this competitive arena.
Zhu Shaodong, the Deputy General Manager of Chery International, expressed the brand's commitment to meeting the needs of customers looking for family-oriented vehicles. He highlighted the strategic vision behind the HIMLA models, indicating that these pickups excel in various terrains, providing ease of access for drivers aiming to reach their destinations effortlessly. This notion of adaptability is essential in today’s evolving automotive landscape.
Today, the transition from purely utilitarian vehicles to those that combine lifestyle appeal with work functionality is becoming increasingly noticeable. The HIMLA series reflects this shift, showcasing Chery's technological superiority in redefining global mobility scenarios. Drawing on nearly three decades of technical expertise, Chery aims to enhance its competitive edge as a pioneer in electric vehicles and smart connectivity.
The name 'HIMLA' embodies respect for mountain peaks and the spirit of competition, incorporating values that resonate with a diverse range of users. Positioned as a strategic pillar within Chery’s global strategy, the HIMLA series includes models ranging from compact to mid-size to full-sized pickups. It provides various powertrain options, including gasoline, diesel, and fully electric variants. This versatility caters to a wide array of applications, from commercial uses to family transport and off-road adventures.
Essentially, the HIMLA models represent a significant milestone in Chery’s global strategy and signify a shift in the traditional pickup landscape towards premium vehicles designed for passenger comfort, paralleling advancements in energy sources and intelligent innovations. The arrival of the HIMLA series is not merely a technological statement; it marks a transformative change in the value structure of the pickup segment.
With the brand’s innovative approach, the HIMLA series contributes to the global pickup market's transformation, driven by four key trends: passenger-centric design, intelligent solutions, elevated standards, and the use of new energy sources. This shift ensures that consumers worldwide receive more economical and tailored options that perform exceptionally under diverse conditions.
As the HIMLA series hits the market, it reflects Chery's vision of combining ruggedness with sophistication, making it a compelling choice for adventurers and families alike, and setting new standards in the automotive industry.
For more visuals and insights, please refer to this link.
Zhu Shaodong, the Deputy General Manager of Chery International, expressed the brand's commitment to meeting the needs of customers looking for family-oriented vehicles. He highlighted the strategic vision behind the HIMLA models, indicating that these pickups excel in various terrains, providing ease of access for drivers aiming to reach their destinations effortlessly. This notion of adaptability is essential in today’s evolving automotive landscape.
Today, the transition from purely utilitarian vehicles to those that combine lifestyle appeal with work functionality is becoming increasingly noticeable. The HIMLA series reflects this shift, showcasing Chery's technological superiority in redefining global mobility scenarios. Drawing on nearly three decades of technical expertise, Chery aims to enhance its competitive edge as a pioneer in electric vehicles and smart connectivity.
The name 'HIMLA' embodies respect for mountain peaks and the spirit of competition, incorporating values that resonate with a diverse range of users. Positioned as a strategic pillar within Chery’s global strategy, the HIMLA series includes models ranging from compact to mid-size to full-sized pickups. It provides various powertrain options, including gasoline, diesel, and fully electric variants. This versatility caters to a wide array of applications, from commercial uses to family transport and off-road adventures.
Essentially, the HIMLA models represent a significant milestone in Chery’s global strategy and signify a shift in the traditional pickup landscape towards premium vehicles designed for passenger comfort, paralleling advancements in energy sources and intelligent innovations. The arrival of the HIMLA series is not merely a technological statement; it marks a transformative change in the value structure of the pickup segment.
With the brand’s innovative approach, the HIMLA series contributes to the global pickup market's transformation, driven by four key trends: passenger-centric design, intelligent solutions, elevated standards, and the use of new energy sources. This shift ensures that consumers worldwide receive more economical and tailored options that perform exceptionally under diverse conditions.
As the HIMLA series hits the market, it reflects Chery's vision of combining ruggedness with sophistication, making it a compelling choice for adventurers and families alike, and setting new standards in the automotive industry.
For more visuals and insights, please refer to this link.
Topics Auto & Transportation）
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