#USA #Petaluma #Craft Beer #Lagunitas Brewing #Party Legend

Lagunitas Brewing Company Launches Search for 'Party Legend'

In a bold move to combat the ongoing decline of social gatherings in America, Lagunitas Brewing Company has initiated a nationwide search for its inaugural 'Party Legend.' This campaign comes as social events have dropped by a staggering 35% since 2004, highlighting what Lagunitas calls the Great American Party Crisis. The company is eager to honor the individuals who keep the spirit of celebration alive, even when times are tough.

The Great American Party Crisis

According to a recent report by The Atlantic, social gatherings of all kinds, including birthday parties, are experiencing a downturn, with many people citing a lack of time, motivation, or even awareness of upcoming events. Lagunitas aims to address this unsettling trend by shining a light on those who have a knack for bringing people together. As stated by Hannah Dray, the Chief Marketing Officer at Lagunitas, “Lagunitas has always been about more than brewing great beer—we brew good times and moments to come together with friends and family.”

What is a Party Legend?

So, what exactly qualifies someone to be a Party Legend? Lagunitas is looking for individuals who embody an infectious energy and an unwavering belief that every moment is worth celebrating. The criteria is not about throwing the largest parties but rather about elevating the everyday experiences that can often go unnoticed.

Contest Details

The contest is simple: participants can enter by posting a video that showcases why they believe they deserve the title of Party Legend. To enter, individuals should tag @lagunitasbeer on social media and use the hashtag #partylegendcontest. This contest opened on July 24, 2025, at 9 a.m. PT and will close on August 7, coinciding with National IPA Day, a fitting conclusion for a brewery whose flagship product is one of the most beloved IPAs worldwide.

What’s At Stake?

The winner of this exciting search will receive an impressive array of prizes:

• - A statue in their honor, one to keep and one displayed at The Lagunitas Loft, a well-known gathering place within their Petaluma Brewery.
• - An invitation to celebrate at the brewery and experience one of Lagunitas’ legendary parties.
• - A unique beer named after them, available on tap during the party.
• - A $5,000 Party Legend Grant aimed at helping them keep the celebrations alive wherever they venture.

Join the Movement

This initiative is more than a contest; it’s a call to action for individuals to uplift community spirit during a time when socialization is at risk of fading away. By participating, entrants are not only competing for prizes but also helping to rejuvenate the culture of partying in America.

Lagunitas encourages everyone to get involved and bring joy back to life's little moments. Whether it’s through a backyard barbecue, a holiday gathering, or even just a spontaneous get-together with friends, it’s time to turn the tide on the Great American Party Crisis.

For further details about the contest and full entry guidelines, visit www.lagunitaspartylegend.com and follow Lagunitas on Instagram for updates. As always, Lagunitas stands by its commitment to quality beer and community, proving that together we can make any moment a reason to celebrate.