#China #FAST Channels #Xi'an #CGTN #China Global Television

CMG Launches Three Specialized FAST Channels

On November 6, 2025, China Media Group's international segment, the China Global Television Network (CGTN), unveiled three new specialized channels on free ad-supported streaming television (FAST) platforms. This launch aims to engage nearly 200 million viewers globally and is a significant development in CMG's strategy to broaden its international communication footprint.

New Channels Overview

The newly introduced channels are:

• - CGTN Global Biz: Provides comprehensive financial news, in-depth market analysis, and interviews around the clock, supporting global audiences in understanding China's economic policies and market dynamics.
• - China Travel: Highlights China's tourism trends and cultural richness, serving as a portal for international viewers to experience the vibrant lifestyles and travel opportunities within China.
• - Discovering China: Focuses on showcasing documentaries that reflect China's modernization journey and cultural exchanges, offering viewers a panoramic insight into China's development.

These channels are scheduled to broadcast continuously across 15 major international FAST platforms. This marks a critical move as CMG delves deeper into innovative business formats that align with its goals in international communications.

Context and Significance

The global media landscape has transformed notably, with FAST platforms gaining popularity due to their specialized content and accessibility. The launch of these channels aligns with CGTN's commitment to leveraging the FAST medium to enhance its global outreach. Since the commencement of its FAST initiatives in 2023, CGTN has successfully promoted its English and Documentary Channels on prominent global platforms, signaling a robust expansion strategy tailored for international viewership.

Daily Programming and Production Quality

According to CGTN, the three new channels will offer six hours of original programming daily, streamed in a continuous loop. The content provided will draw from CGTN's esteemed production resources, ensuring high-quality viewing experiences for audiences worldwide.

FAST programming is seen as an emerging and rapidly growing format in the global television market. By providing viewers with recognizable branding, specialized content, and operational support driven by advertisements, channels like those launched by CGTN are poised to thrive in today's competitive media environment.

Inaugural Launch Event

The inception of these channels was celebrated at the Global South Media Partners Mechanism Inauguration Meeting, held in the historic city of Xi'an, Shaanxi Province. This event underscores CMG's aim to bolster its presence in the international media arena while enhancing cultural exchanges through quality programming.

Conclusion

As CMG forges ahead with its vision, the introduction of these specialized FAST channels marks a landmark milestone in its pursuit to cater to global audiences hungry for diverse and impactful media content. The combination of insightful financial reporting, rich cultural narratives, and engaging documentaries positions CMG as a potent player in the evolving world of broadcast media. Expect these channels to serve as a crucial bridge connecting global viewers with the essence and dynamism of contemporary China.