Birdeye Sees Remarkable Growth with its Enterprise Business Strategy

Birdeye Accelerates Enterprise Business Momentum

On January 6, 2026, Birdeye announced a remarkable surge in its enterprise sector, highlighting the evolving dynamics in the marketing technology landscape. The company's Agentic Marketing Platform has been embraced by prominent multi-location brands, resulting in a staggering 113% year-over-year increase in enterprise customers. Once regarded as a traditional service provider, Birdeye now finds itself at the forefront of marketing innovation, rapidly transitioning to a sophisticated, AI-driven model that reshapes the way enterprises manage their online presence and customer interactions.

This impressive growth can be attributed to the burgeoning demand from complex organizations seeking comprehensive and integrated solutions. The surge is evidenced by an increase in customers with contracts exceeding $100,000, with a doubled pipeline entering 2026. Notable clients now include one of the top ten healthcare systems in the U.S., a leading global tax and financial services brand, and a major hospitality brand with an extensive footprint of about 10,000 locations worldwide. Such clientele indicates that Birdeye has become a go-to choice for large brands looking to simplify and enhance their marketing strategies across diverse platforms.

The pivotal shift towards Birdeye's technology stems from its continued commitment to innovation. Recent enhancements include the launch of Search AI, a cutting-edge solution enabling brands to gain visibility in emerging AI-driven search experiences like ChatGPT and Gemini. The introduction of AI Agents and the broadened capabilities of the Agentic Marketing Platform, notably discussed in their annual user convention, Birdeye View, signify Birdeye’s dedication to equipping enterprises with tools for automated, outcome-focused marketing.

With 81% of enterprise customers now utilizing multiple products from Birdeye, there is a clear indication of a shift towards integrated platforms. Clients are increasingly favoring the agility offered by Birdeye’s solutions over conventional point solutions. This consolidated approach has led to a 135% rise in the average deal size year-over-year, underscoring sustained enterprise interest and appetite for comprehensive marketing platforms.

Birdeye’s vision is driven by a simple, yet profound hypothesis: the era of standalone marketing solutions is fading. Companies are not just looking for tools but for partnerships that will ensure their marketing efforts are not only sound but also sustainable amidst the changing landscape of AI and customer engagement. The feedback from third-party platforms like G2, where Birdeye maintains a #1 ranking across various categories, further substantiates their standing within the industry.

Naveen Gupta, co-founder and CEO of Birdeye, succinctly encapsulates the organizational shift: “Enterprises want to futureproof themselves with AI. They are consolidating their marketing tech stack to a platform that offers AI agents to replace existing manual workflows.” This perspective aligns with the pressing needs of large brands to unify their data streams and utilize custom AI models to automate complex marketing tasks across a multitude of locations, strategies that legacy vendors find challenging to implement.

To address the accelerating needs of its enterprise clientele, Birdeye has doubled down on investments in AI research, expanding its enterprise sales force, and enhancing customer success teams. These continued efforts are designed to meet and exceed the expectations of modern organizations, seeking not just to survive but thrive in the digital marketing domain.

In summation, with unprecedented momentum in its enterprise business and a focused strategy on innovation and client success, Birdeye is redefining the marketing landscape for multi-location brands. As they continue to evolve, the potential for long-term impacts on both their business trajectory and the broader industry is significant, setting a compelling example of how adaptable, forward-thinking strategies can lead to remarkable growth.