Toca Boca® and MINISO Collaborate on Exciting New Lifestyle Collection Launching in the U.S.
Toca Boca® x MINISO Collection: A Fusion of Play and Creativity
Calling all creators, makers, and those who dare to break the rules! The highly anticipated Toca Boca® x MINISO collection is set to launch on August 3, 2026, across more than 350 MINISO stores in the United States. This unique collaboration is designed to bring the whimsical world of Toca Boca World from digital screens directly into the hands of fans, offering an exciting variety of lifestyle products.
As children gear up for back-to-school adventures, the Toca Boca x MINISO collection provides a fantastic opportunity for young fans to express their creativity and showcase their personal style in day-to-day life. This vibrant collection features over 35 exclusive items, with prices ranging from $3.99 to $24.99, subject to availability.
Among the exciting offerings are plush toys, blind boxes, keychains, tech accessories, and stationery. Each item is designed to inspire users to engage with their surroundings and ignite their imaginations, reflecting the creativity and self-expression that Toca Boca games have been known for.
Maryellen Zarakas, Senior Vice President of Global Consumer Products Franchise Development at Spin Master, expressed, "Toca Boca World has built a community of nearly 60 million players around the globe, encouraging them to unleash their imaginations and create characters and stories uniquely theirs. Our collaboration with MINISO is an exciting way for tweens to showcase their individuality, creativity, and personal style in the real world."
In addition to the physical items available, select products will also come with exclusive Clue Cards that unlock unique digital items in the Toca Boca World app. This initiative not only enhances the shopping experience but also integrates the fun of digital play with tangible products. Fans can also look forward to collecting five free MINISO-themed Post Office Gifts in the app, crafted in exclusive MINISO gift wrap, available for a limited time from August 7 to August 21.
Toca Boca, established in 2011, aims to create playful and safe environments that allow children to express themselves freely. The company has successfully captured the hearts of nearly 60 million kids worldwide each month, with over 1 billion downloads of its games to date. Toca Boca’s flagship app, Toca Boca World, continues to evolve as the leading platform where children have total control, fostering their creativity and storytelling skills.
As for Spin Master, the company stands as a premier global children's entertainment enterprise, curating extraordinary play experiences across its three core divisions: Toys, Entertainment, and Digital Games. With a well-established portfolio including beloved brands such as PAW Patrol®, Melissa & Doug®, and Rubik's® Cube, Spin Master has successfully created a multi-faceted approach to engaging with child audiences.
Meanwhile, MINISO is known as a global lifestyle retailer, combining a diverse array of thoughtfully designed products with engaging shopping experiences. Their collaborations with franchises like Disney, Harry Potter, and now, Toca Boca, have propelled them further into the hearts of consumers, ensuring that joy and discovery are integral to every shopping excursion. With more than 380 locations across the US and a presence in over 100 countries, MINISO continues to innovate in retail, crafting an exciting atmosphere where creativity and quality meet.
The Toca Boca x MINISO collection stands as a testament to the growing trends of merging digital experiences with real-world engagement, capturing the imagination of young fans everywhere. Prepare to explore this playful collection and celebrate creativity, individuality, and fun!
Stay tuned for the official launch on August 3, 2026, at your nearby MINISO store and in the Toca Boca World app!