#USA #New York #NBCUniversal #Laura Molen #Mynt Agency

Laura Molen Joins Mynt's Board of Directors

In a significant move for the advertising and performance marketing industries, Mynt Performance Marketing has recently announced the appointment of Laura Molen, a seasoned executive with prior experience as the President of Advertising Sales & Partnerships at NBCUniversal. This strategic addition is aimed at scaling Mynt’s innovative marketing solutions in a rapidly changing media landscape.

Who is Laura Molen?

Laura Molen is a well-respected figure in the media world, boasting over two decades of leadership experience focused on driving innovation and achieving revenue growth. During her tenure at NBCUniversal, Molen was instrumental in the launch of One Platform, a revolutionary cross-channel advertising strategy. Additionally, she played a crucial role in enhancing the company's Peacock streaming service, helping it surpass $1 billion in revenue through strategic advertising partnerships.

Molen is recognized for her adeptness in building transformative partnerships with global brands, agencies, and technology leaders, making her a valuable asset to Mynt's Board of Directors.

A New Era for Mynt

Under the leadership of CEO Scott Termini and COO Shane Yarchin, Mynt aims to become a preeminent player in performance marketing. The addition of Laura Molen to the Board underscores the agency's commitment to assembling a world-class leadership team that can foster measurable marketing success in an increasingly complex advertising ecosystem.

Molen expresses her enthusiasm about her new role, stating, "Performance marketing is at an inflection point, and Mynt is leading the way with a model that blends creativity, data, and accountability. I'm excited to join the Board and help scale this vision with some of the industry's most ambitious brands." This comment reflects Molen's understanding and vision for the future of performance marketing.

Mynt's Growth Achievements

Mynt Performance Marketing has already made significant strides, generating more than $2 billion in incremental revenue for clients. The agency is also noted for its impressive 4x average Return on Ad Spend (ROAS) on evergreen campaigns. By effectively combining direct supply access, advanced attribution, and relentless optimization strategies, Mynt is paving the way for brands that are eager to maximize their advertising dollars.

Looking Ahead

As Mynt continues to evolve, the company is expected to leverage Molen’s wealth of experience to enhance its services and drive growth. Her expertise will undoubtedly play a pivotal role in helping Mynt navigate the challenges and opportunities in the performance marketing landscape, particularly as it strives to adopt new technologies and methodologies.

In closing, Laura Molen's addition to Mynt signifies not only a commitment to growth but also a dedication to innovation within the performance marketing space. As the media landscape continues to shift, having a powerhouse like Molen on the Board may very well be the catalyst needed for Mynt to achieve even greater heights in the industry.

To learn more about Mynt Performance Marketing and their offerings, please visit www.myntagency.com.