#USA #Los Angeles #Create Advertising #Suneil Beri #Vijay Sodhi

Create Advertising's Executive Promotions

Create Advertising, a prominent name in Hollywood's entertainment marketing landscape, has made a significant strategic move with the promotion of three key executives to fortify its global reach and creative capabilities. This transition, announced by President Jonathan Gitlin, reflects the agency's commitment to delivering innovative marketing solutions in a competitive industry landscape.

Promotions Overview

Suneil Beri, who has been instrumental in establishing the London office over the past 14 years, returns to the Los Angeles headquarters with a new title: Executive Vice President and Executive Creative Director. He brings with him a wealth of experience from overseeing a thriving London operation, which has become a leading creative agency in its own right.

Meanwhile, Vijay Sodhi rises to the role of Managing Director of the London office, stepping up from his previous position as Vice President. Rosh Thanki has also been promoted to Global Creative Director of Social and Digital. In her new role, Thanki will guide creative teams in both Los Angeles and London, enhancing the agency's presence in the dynamic social media and digital marketing arenas.

Suneil Beri's Vision for Global Reach

In his new position, Suneil Beri aims to drive creative excellence and nurture talent across the agency. His vision extends beyond client campaigns; he seeks to create innovative marketing strategies that resonate on a global scale. Speaking on his return to Los Angeles, Beri stated, "As the industry becomes more global, effectively understanding how to craft campaigns that speak to diverse audiences is crucial."

Beri's extensive background includes successful campaigns for blockbuster films like The King's Speech and La La Land. His leadership at Create Advertising has already yielded numerous accolades, and his return is expected to further enhance the agency's client offerings.

Vijay Sodhi's Journey and New Responsibilities

Vijay Sodhi, who started his career at Create Advertising as a Production Assistant in 2010, embodies the agency's values of growth and opportunity. His ascent through the ranks showcases his dedication and creative prowess, having contributed significantly to the London office's successes over the years. As Managing Director, Sodhi will handle everyday operations while fostering creativity and collaboration among the team.

He has spearheaded campaigns for notable films such as Deadpool 2 and Promising Young Woman, and is well-regarded for cultivating a vibrant and innovative work environment.

Rosh Thanki: Leading the Social and Digital Charge

Rosh Thanki has made a significant impact during her four years as a Creative Director at Create's London office. With a background rich in producing and design, her innovative approach to social media campaigns has garnered recognition, including awards at the Clio Entertainment Awards.

As the newly appointed Global Creative Director of Social and Digital, Thanki is set to oversee campaigns across platforms like TikTok and Meta. Her leadership will ensure that Create Advertising remains at the forefront of digital marketing trends, harnessing the power of social media to engage audiences effectively.

Conclusion: A Bright Future Ahead

With the elevation of these three dynamic leaders, Create Advertising is poised for even greater success. Their combined expertise and vision will not only enhance the agency's offerings but also reinforce its place as a trailblazer in the entertainment marketing sector. As the global entertainment landscape continues to evolve, Create Advertising stands ready to adapt and innovate, driving impactful campaigns that resonate with audiences worldwide.