AITO Unveils Global Product Line Emphasizing 'New Luxury' Concept

AITO and the Philosophy of 'New Luxury'

On September 12, 2025, at the IAA 2025 event in Munich, the premium smart electric vehicle brand AITO officially introduced its latest global product lineup. This new range encompasses models AITO 9, AITO 7, and AITO 5, all tailored for the Middle Eastern market. This launch marks a significant step in AITO's journey, showcasing its commitment to establishing a strong presence in international markets through vehicles certified to meet global standards.

AITO's brand philosophy centers around the concept of 'Intelligence Redefines Luxury,' combining the elegance of traditional luxury with advanced technology. This new luxury is characterized by intelligent power, assistance systems, safety features, sophisticated interiors, and a comprehensive approach to user experience, creating a synergy between traditional and technological luxury. AITO aims to extend its advanced technologies into tangible luxury experiences, pushing the boundaries of premium electric mobility.

Intelligent Power

AITO introduces cutting-edge Range Extender Technology through the SERES super-system, which boasts exceptional fuel efficiency, quiet operation, and seamless integration. With a thermal efficiency of 44.8% and an impressive fuel-to-electricity conversion rate of 3.65 kWh/liter, this system stands as one of the industry’s leaders. It aims to provide users with safety, comfort, and efficient mobility, transforming long-distance travel into an anxiety-free experience.

Selling more than 770,000 REEV (Range Extender Electric Vehicle) models in China by August 2025, AITO demonstrates that 70% of its users operate in fully electric modes, significantly reducing CO2 emissions and simplifying driving experiences. The SERES MF platform, known as the world’s first comprehensive functional platform, integrates intelligent safety measures and flexible power requirements, ensuring a practical and ultra-safe driving experience.

Advanced Driver Assistance Systems

AITO’s intelligent driving assistance technology has garnered extensive acclaim in China, with over 3.45 billion kilometers of driving assistance provided to more than 621,000 users as of August 2025. This system enhances each aspect of the 'New Luxury' experience by handling complex driving scenarios with ease, such as navigating roundabouts and tight turns. AITO is also rigorously validating its driving assistance systems for the global market, ensuring a safe and exceptional mobility experience for drivers in the Middle East.

Comprehensive Intelligent Safety

At the core of AITO’s mission is the belief that 'safety is the ultimate luxury.' The brand has improved both active and passive safety features to ensure reliability and intelligence. Leading the industry, AITO employs a scenario-based safety philosophy, providing comprehensive solutions that encompass life and health protection, data security, and cybersecurity measures, ensuring protection throughout the vehicle's lifecycle.

Intelligent Interior

AITO’s intelligent interior addresses diverse needs, whether for driving, entertainment, or work. Users can navigate multiple screens and devices effortlessly with simple gestures, while customizable dashboards enhance the user experience. Leveraging advanced language models, the interior facilitates enriched interactions with AI, making each journey uniquely tailored.

Localization for the Middle East

Specifically designed for the Middle East, AITO’s vehicles are equipped with localized features that meet the region’s driving conditions and customer demands. These include support for three languages—Chinese, English, and Arabic—and enhancements suited to the local environment. The models undergo rigorous testing in extreme conditions, including desert environments, with features that provide added protection against sand and optimized temperature management systems. Furthermore, they comply with local regulations, such as UAE's eCall standards.

AITO’s 'Glocal' strategy encompasses extensive testing across Europe, Asia, and the Middle East to ensure product durability in varying environments. The vehicles are certified for the UAE market and AITO has established competency centers in Amsterdam and production bases in Indonesia, thereby enhancing product quality and user experience.

The foundation of AITO's 'New Luxury' philosophy stems from a relentless pursuit of technological research and development, which positions the brand advantageously within the competitive landscape. Collaborating with leading industry partners, AITO is committed to user-centric innovations that resonate with a global audience, making every journey a true embodiment of 'New Luxury.'