#Japan #Tokyo #bookstore #Kinokuniya #Keibundo

Exciting Transformation: Keibundo Bookstore Becomes Kinokuniya

In a significant move to enhance its brand and improve customer experience, Keibundo Bookstore will officially change its name to Kinokuniya, effective from December 2025. This initiative is part of a broader strategy by Kinokuniya Bookstore Sales Co., Ltd., a wholly-owned subsidiary of Kinokuniya Co., Ltd., which aims to unify its store branding and deliver exceptional value to its customers.

Change Schedule and Specifics

The name transition will occur across several locations, converting nine Keibundo stores into Kinokuniya bookstores in a phased manner. Here are the details:

1. Kuga-Yama Store

• - New Name: Kinokuniya Kuga-Yama Store
• - Current Name: Keibundo Kuga-Yama Store
• - Change Date: December 18, 2025
• - Campaign: From December 18 to December 24, 2025

- Customers spending over ¥2,000 will receive an exclusive eco-bag (first 100 customers daily).
- Triple Keio points for purchases.

2. Sakura-Josui Store

• - New Name: Kinokuniya Sakura-Josui Store
• - Current Name: Keibundo Sakura-Josui Store
• - Change Date: December 18, 2025
• - Campaign: Same as above.

3. Shimotakaido Store

• - New Name: Kinokuniya Shimotakaido Store
• - Current Name: Keibundo Shimotakaido Store
• - Change Date: December 19, 2025
• - Campaign: From December 19 to December 25, 2025.

4. Tsutsujigaoka Store

• - New Name: Kinokuniya Tsutsujigaoka Store
• - Change Date: December 20, 2025
• - Campaign: From December 20 to December 26, 2025.

5. Yahatan-yama Store

• - New Name: Kinokuniya Yahatan-yama Store
• - Change Date: December 20, 2025
• - Campaign: Same as above.

6. Inadazutsumi Store

• - New Name: Kinokuniya Inadazutsumi Store
• - Change Date: December 20, 2025
• - Campaign: Same as above.

7. Mitaka Store

• - New Name: Kinokuniya Mitaka Store
• - Change Date: December 24, 2025
• - Campaign: From December 24 to December 31, 2025.

8. Takahata-Fudo Store

• - New Name: Kinokuniya Takahata-Fudo Store
• - Change Date: December 26, 2025
• - Campaign: From December 26, 2025, to January 1, 2026.

9. Komae Store

• - New Name: Kinokuniya Komae Store
• - Change Date: December 26, 2025
• - Campaign: From December 26 to December 31, 2025.

The exciting campaigns will include promotional eco-bags for early shoppers and additional points for members of the Keio and Odakyu point systems.

Broader Cultural Contribution

This transition marks a significant shift, with 14 out of 20 bookstores under the Kinokuniya Bookstore Sales Co., Ltd., now operating under the new name. The remaining six Keibundo bookstores will gradually follow suit, reinforcing a unified identity as part of the Kinokuniya family.
The change is aimed not just at improving customer service, but also at enhancing the cultural and literary landscape in the communities where these bookstores operate.

Kinokuniya is committed to creating spaces where readers can discover quality works and engage with their cultural offerings. As they look ahead, the unwavering support of their customers is paramount, and the company is eager to grow together with the community.

Company Overview

• - Name: Kinokuniya Bookstore Sales Co., Ltd.
• - Location: 1-22 Toyogaoka, Tama City, Tokyo
• - Business Scope: Retail of books, magazines, and stationery
• - Number of Stores: 20

For inquiries related to this release, please contact: Kinokuniya Co., Ltd. General Affairs and Personnel Department Public Relations at [email protected].