#USA #Los Angeles #K-pop #LINE FRIENDS #P1Harmony

LINE FRIENDS Takes Major Step into Los Angeles K-Pop Scene

LINE FRIENDS, the globally recognized character brand, is intensifying its efforts to engage with K-Pop enthusiasts in the United States. This initiative is particularly noticeable in Los Angeles, where the brand has introduced several exciting events aimed at facilitating deeper connections between fans and their favorite artists.

As K-Pop continues to gain momentum in the U.S. entertainment sphere, LINE FRIENDS is reemphasizing the importance of community and shared experiences through their inventive fan-first initiatives. This year, the brand made a splash with its inaugural surprise concert and showcase held at Universal CityWalk in Hollywood. This event marked a pivotal moment in LINE FRIENDS' mission to cultivate ties with the local fanbase, particularly amid the rising popularity of K-Culture.

Attendees at the concert had the unique opportunity to witness live performances from the K-Pop group P1Harmony, enhancing the atmosphere of camaraderie among fans. What makes this experience even more special is the fact that the concert announcement was made merely 1.5 hours prior to the event, demonstrating the brand's ability to stir excitement among fans. The surprise show, which attracted over 400 attendees, featured P1Harmony performing three of their hit songs, leaving fans with lasting memories.

Adding to the excitement of the night, LINE FRIENDS offered exclusive merchandise from the artists, in addition to hosting giveaways that included signed light sticks and concert tickets. This approach not only elevates the concert experience but also helps fans connect directly with the K-Pop idols they admire.

Following the successful concert with P1Harmony, LINE FRIENDS wasted no time in setting up another event later the same month, featuring the emerging Zalpha Pop group A2O MAY. This concert provided yet another platform for fans to engage with live performances while also allowing them to purchase exclusive artist merchandise at the LINE FRIENDS SQUARE store.

LINE FRIENDS has established itself as a significant player in the K-Pop fandom landscape through its array of partnerships and innovative marketing strategies. With live performances melded into the retail shopping experience, fans are not only enjoying captivating shows but are also able to purchase their favorite K-Pop themed items right after the event. The successful combination of entertainment and retail reinforces the brand’s dedication to community building and enhancing the fan experience.

The concerts held at Universal CityWalk are only a glimpse into what LINE FRIENDS has in store for the future of K-Pop events. Plans are already underway for additional activations in 2026, reflecting the brand's commitment to expanding K-Pop fandom experiences. Fans looking to stay updated about future concerts and community activities can follow LINE FRIENDS on their social media channels, including Instagram and TikTok, or visit their official U.S. website.

About LINE FRIENDS

LINE FRIENDS, known corporately as IPX, originated from the Original Characters developed for the LINE messaging app. With a staggering 200 million active users globally, the brand has quickly evolved into a major player in the global character and merchandising industry. LINE FRIENDS aims to capture the hearts of over 50 million millennials and Gen Z consumers around the world through its diverse character portfolio, including the globally renowned BT21. Currently operational in 18 global markets such as Seoul, New York, LA, Tokyo, and Shanghai, LINE FRIENDS is continuously working on expanding its retail and digital presence to cater to fans of all ages. For more detailed information, you can visit their official website.