#China #Shanghai #Infinix #Prince Sultan #TRANSSION

Prince Sultan Bin Mansour Al Saud's Strategic Visit to TRANSSION

On January 5, 2026, a noteworthy event unfolded at TRANSSION's headquarters in Shanghai as H.R.H. Prince Sultan Bin Mansour Al Saud, the Chairman and CEO of Saudi Arabia's First Travel Group, led a high-profile delegation to engage in discussions that could reshape opportunities in emerging markets.

The main aim of this meeting was to explore collaborative opportunities between the Infinix brand, a leading smartphone manufacturer under TRANSSION, and the Saudi delegation to enhance mutual growth through strategic partnerships. Upon arrival, Prince Sultan and his team were warmly welcomed by Mr. George Zhu, the Founder and Chairman of TRANSSION Holdings, alongside senior executives from both organizations. This initial reception set the stage for fruitful discussions and knowledge sharing.

During the visit, the delegation toured the Infinix Brand Experience Center, gaining insights into the latest technological innovations that have positioned Infinix as one of the top three smartphone brands in Saudi Arabia. The brand’s impressive trajectory, characterized by aggressive growth and increased brand visibility on digital platforms like TikTok and Instagram, impressed Prince Sultan and his team.

Following the tour, a formal summit took place, where Chairman Zhu outlined TRANSSION's strategic vision tailored to global emerging markets. Highlighting the partnership potential, he expressed that Saudi Arabia serves as a pivotal anchor for TRANSSION in the Middle East. This collaboration is particularly vital for aligning with the National Gaming and Esports Strategy of Saudi Arabia through Infinix’s GT series and tournament sponsorships. The discussions led to insights that would enrich the developmental roadmap for TRANSSION and its brands in the Kingdom.

The dialogue during the summit was not just limited to traditional business metrics but also extended to innovative areas such as channel synergy, content development, resource sharing, and business innovation. These conversations revealed substantial potential for deepening collaboration in numerous dimensions, which is essential for meeting the evolving demands of the marketplace.

One pivotal point discussed was the importance of strategic foresight. Chairman Zhu emphasized that any successful partnership would require a long-term view rooted in a profound understanding of brand-building and technology integration across various sectors—from research and development to experiential innovations and artificial intelligence.

As the summit progressed, both parties demonstrated optimism about the opportunities ahead, especially considering Infinix's stronghold in the Saudi market, where its search popularity has surged remarkably. This momentum is expected to catalyze Infinix's growth across the Middle East, fortified by insights shared by the Saudi delegation, which could prove transformative under Saudi Vision 2030.

As discussions wrapped up, a ceremonial gift exchange symbolized the strengthening ties between TRANSSION and the First Travel Group. Prince Sultan expressed gratitude towards TRANSSION for its technological advancements and strategic vision, while he commended Infinix’s success in navigating the competitive landscape in Saudi Arabia. Both parties signalled their commitment to mutual growth through holistic engagement across multiple sectors, fostering transformative approaches to bolster their presence in these burgeoning markets.

Infinix has rapidly evolved since its foundation in 2013, reaching consumers in over 70 countries with a trendy tech product lineup. The brand’s unique approach combines innovation, design, and performance, solidifying its status as a major player on the global stage.

As Saudi Arabia, through its Vision 2030 initiative, seeks to diversify its economy and promote international partnerships, meetings such as this represent crucial steps towards realizing those objectives while ensuring both TRANSSION and Infinix remain integral players in the competitive mobile landscape, both regionally and globally.

This visit thus marks not only a significant milestone for TRANSSION and its future initiatives in Saudi Arabia but also a harbinger of a new era of collaboration and market exploration potential in the Middle East and beyond.