#Japan #Tokyo #Lava #Men's Beauty #BIONAS

BIONAS: Revolutionizing Men's Beauty

LAVA International, a well-known company operating over 700 hot yoga studios across Japan, is set to unveil its latest innovation on March 1, 2026, with the grand opening of its new esthetic brand, BIONAS, in Takadanobaba, Tokyo. This fresh concept promises to redefine the standards of men’s beauty through a subscription-based esthetic service offering unlimited visits, making it accessible to busy professionals.

A New Approach to Beauty

BIONAS introduces a subscription model allowing clients to indulge in beauty treatments for just 30 minutes per session. With a focus on efficiency, customers can choose from a range of services, including hair removal, facials, and teeth whitening, all while fitting into their daily routines. In today’s world, where self-improvement and personal image management are increasingly prioritized, BIONAS aims to evolve the perception of beauty from a luxury indulgence to a regular part of life.

Brand Philosophy

The brand’s motto, "This moment can change your life," encapsulates its belief that beauty is not a one-time event but rather a continuous journey. BIONAS is committed to facilitating a beauty experience that is easy to maintain, allowing customers to visit at their own pace without the pressure of costly upfront payments. The name itself, BIONAS, reflects the mission to "achieve beauty" without compromise.

Features of BIONAS

Streamlined 30-Minute Treatments: Understanding the needs of busy individuals, BIONAS has designed its services to be completed in just 30 minutes. This allows clients to seamlessly incorporate self-care into their schedules, mitigating the financial burden often associated with beauty treatments through a subscription model.

Comprehensive Treatment Menu: BIONAS offers a diverse array of beauty services, including full-body hair removal (including VIO but excluding face), facial hair removal (including nape), pore cleansing, light facials, plasma penetration, jawline care, and dental whitening, among others. This holistic approach to beauty ensures that all treatments can be administered under one roof.

Gender-Neutral Experience: Positioned as a gender-inclusive space, BIONAS caters not only to men but also offers a variety of services attractive to women. The salon is designed to provide a welcoming environment for all individuals, including couples looking to enjoy treatments together.

An All-Encompassing Beauty Service

With 13 different treatment types available, including various options tailored to individual skin conditions and objectives, BIONAS minimizes the hassle of navigating multiple salons. Options like eye strain care, scalp cleansing, and specific facial treatments cater to a variety of skincare needs, making it approachable for newcomers to esthetic services.

A Chic and Relaxing Environment

The salon embraces a minimalist yet stylish ambiance with a color palette of white and grey. The arched hallways create a sense of gentleness, while private rooms are designed to be both clean and calming. Comfort is a priority, with reclining chairs and treatment beds aimed at ensuring clients can unwind throughout their experience.

Quality Homecare Products

To enhance the effects of in-salon treatments, BIONAS offers select homecare lines to maintain results. The HA4 line features high-penetration skincare powered by ultra-small hyaluronic acid, promoting hydration and clarity. Meanwhile, the Risblanc line caters to sensitive skin post-treatment, focusing on stability and reduced skin irritation.

Location and Service Hours of BIONAS Takadanobaba

• - Address: 2nd Floor, Habuka Building, 1-17-15 Takadanobaba, Shinjuku, Tokyo
• - Hours: Monday to Friday: 12:00 PM - 8:30 PM; Weekends and Holidays: 10:00 AM - 6:30 PM
• - No Closing Days
• - Access: 1-minute walk from Takadanobaba Station, East-West Line, Exit 7.

Pricing Options

BIONAS offers three subscription plans tailored to various lifestyles, allowing clients to customize their beauty regimen according to their needs. From executive packages that allow full access to all services to more basic options, there’s a plan for everyone.

• - Executive: 19,800 JPY/month
• - Platinum: 16,800 JPY/month
• - Bronze: 9,800 JPY/month

Grand Opening Campaign

To celebrate the launch, BIONAS will run a special promotion from February 1 to March 31. Initial experiences are available for just 980 JPY, and clients who sign up on the day will enjoy waived registration fees as part of the campaign. The 'Lifetime Discount' plans promise ongoing savings, thus facilitating long-term beauty habits.

In Conclusion

BIONAS offers a hassle-free beauty subscription model that meets the demands of modern life. Whether you are a busy professional, a student, or anyone in between, BIONAS is poised to become the go-to destination for maintaining beauty and self-care. With a commitment to exceptional treatments and a relaxing environment, this new brand promises to make beauty a regular, enjoyable part of daily life.