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Fruit Attraction 2026: A Gateway to the Future of the Fruit and Vegetable Industry

From October 6 to 8, 2026, the annual Fruit Attraction fair will take place at IFEMA MADRID, establishing itself as a pivotal event for the global fruit and vegetable sector. This year, the expo enters its 18th edition with the theme "Where the essence of the industry connects with the world," gearing up to unite industry professionals and explore the future of the marketplace.

Last year’s event saw overwhelming success, paving the way for a grander gathering in 2026. Spanning over 78,000 square meters across multiple halls, the fair will host more than 2,400 exhibitors from diverse sectors within the industry. Participants can expect to engage with a variety of products, solutions, new varieties, trends, and cutting-edge innovations that cater to a global audience.

The fair will be segmented into four specialized categories: Fresh Products, Supply Industry, Fresh Produce Logistics, and Innovation and Technology. Highlighting this year's focus, potatoes will take center stage as the main product showcased. By attracting over 121,000 professional visitors from 152 countries in 2026, Fruit Attraction aims to set a new record in attendance.

A significant aspect of the event is the International Buyers Program, which seeks to create a comprehensive platform for business opportunities. In collaboration with the Spanish Ministry of Agriculture, Fisheries and Food, ICEX, and FEPEX, 700 major buyers and purchasing managers from over 50 countries will be invited. Additionally, the Guest Importing Countries program will feature notable representation from China and the United Arab Emirates, enhancing global networking capabilities.

Participation in Fruit Attraction offers companies numerous advantages, including enhanced visibility and international positioning in this highly specialized arena. It opens direct access to worldwide buyers and traders, fosters professional connections that can translate into genuine business relationships, and presents firsthand insights into the trends and innovations shaping the fruit and vegetable market.

As the industry continues to evolve and adapt to changing market demands and consumer preferences, events like Fruit Attraction serve as critical touchpoints for professionals to connect, share knowledge, and drive the sector's future. With its diverse offerings and commitment to innovation, Fruit Attraction 2026 promises to be an unmissable event for anyone involved in the fruit and vegetable industry.

Stay tuned as preparations unfold and witness how this gathering will influence and shape the future of the industry, providing vital networking opportunities as well as insights into emerging trends and technologies within the fruit and vegetable market.

For more information, check out the official Fruit Attraction website.