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Fruit Attraction 2026: Shaping the Future of the Produce Sector

From October 6 to 8, 2026, Madrid will transform into the epicenter of the global fruit and vegetable industry as it hosts the 18th edition of Fruit Attraction. This major international trade fair, organized by IFEMA MADRID in collaboration with FEPEX, promises to be an unmissable event for professionals engaged in agriculture, fresh produce logistics, and food innovation.

An Expansive Venue for Innovation

Spanning over 78,000 square meters, the fair will utilize ten pavilions at IFEMA MADRID to showcase the latest products, technologies, trends, and solutions from more than 2,400 exhibitors. Fruit Attraction 2026 aims to connect the essence of the industry with the world, highlighting the growing importance of innovation within the sector. Featured areas include Fresh Products, Auxiliary Industry, Fresh Food Logistics, and InnovaTech, which will collectively display a wealth of knowledge and resources for industry professionals. This year, special emphasis will be placed on the potato, celebrating its significance within the produce landscape.

Record Participation Expected

With anticipation building, the event organizers predict a record attendance of over 121,000 visitors from 152 countries. Fruit Attraction 2026 is also set to launch an International Buyers Program, inviting 700 major buyers from more than 50 countries including retail purchasers, wholesalers, and importers, all keen to connect with global suppliers and explore the best offerings in fresh produce. Participating nations such as China and the United Arab Emirates will further enrich the fair's diversity and networking potential.

Why Attend? The Benefits for Businesses

Companies participating in Fruit Attraction gain unparalleled advantages, such as:

• - Increased Visibility: Elevating their brand and products on a global stage in a specialized environment.
• - Direct Access: Engaging with buyers and distributors from around the world without barriers.
• - Networking Opportunities: Establishing invaluable professional contacts that can translate to real business opportunities.
• - Market Insights: Gaining first-hand knowledge of emerging trends and innovations that shape the fresh produce market.

The event offers significant advantages not just for exhibitors, but also for visitors eager to understand the future trajectory of the agriculture sector.

Conclusion

As the fruit and vegetable industry continues to evolve, Fruit Attraction 2026 stands out as a pivotal event that is shaping the future of the sector. By fostering connections, encouraging innovation, and providing a platform for knowledge exchange, it effectively builds a bridge between growers, suppliers, and buyers globally. This October, Madrid is set to be the place where the future of the agricultural world unfolds, welcoming all those who are passionate about producing and distributing quality fruits and vegetables.





Attendees and companies alike are encouraged to prepare early for what promises to be a landmark event in Madrid—a journey towards the future of the fruit and vegetable industry awaits!