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Paramount and UFC Collaborate for Global Expansion in 2026

In a groundbreaking announcement, Paramount and Ultimate Fighting Championship (UFC) revealed an extensive partnership expansion that will bring exciting mixed martial arts action to Latin America and Australia starting in 2026. This seven-year agreement emphasizes the commitment of both companies to cater to the growing demand for MMA content worldwide.

The Evolution of a Powerful Partnership

Earlier this year, Paramount entered a seven-year media rights partnership with UFC, marking a significant development in streaming access for fans in the United States. Now, the extension of this partnership to Latin America and Australia underscores their ambitious strategy to deliver UFC content on a global scale. UFC President Dana White expressed excitement about this expansion, highlighting how it exemplifies Paramount's dedication to the sport and its aggressive growth strategy.

Unprecedented Access for UFC Fans

Fans in Latin America, including Brazil, can look forward to unparalleled access to all UFC events, encompassing 13 marquee numbered events and 30 UFC Fight Nights. This initiative allows subscribers to Paramount+ to experience every moment of UFC action live, enhancing their viewing experience without any extra cost. This move positions Paramount+ as the leading platform for UFC fans in the region, significantly elevating the value proposition for subscribers.

In Australia, Paramount+ is set to make waves as the fastest-growing major streaming service, offering UFC fans an array of content, including all 30 UFC Fight Nights and preliminary bouts for marquee numbered events. This strategic alignment aims to consolidate premium live sports programming under one roof, enriching the UFC experience on their platform and ensuring fans have seamless access to premier sporting events.

Paramount’s Broader Strategy

According to Cindy Holland, Chair of Direct-to-Consumer at Paramount, this partnership is part of a larger strategy to enhance their diverse content offerings across the globe. By incorporating high-quality sports programming like UFC, Paramount+ aims to engage a more passionate audience, tapping into one of the world's most dynamic sports franchises. This is a clear indication of the company's dedication to delivering a comprehensive viewing experience to their subscribers.

Future Engagements and What Lies Ahead

As excitement builds, fans of UFC can anticipate more announcements regarding the specific events that will be streaming live on Paramount+ in the U.S., Latin America, and Australia. It is expected that these events will not only showcase the exhilarating matches that fans have come to love but will also create a unified community of MMA enthusiasts across various regions.

Overall, the partnership between Paramount and UFC signifies a significant step forward in media rights and fan engagement across these territories. By making it easier for fans to access their favorite sports, both companies are setting the stage for a new era in sports streaming, potentially drawing an even broader audience to the thrill of mixed martial arts.

Stay tuned for more updates as both Paramount and UFC prepare to bring their exciting content to fans across the globe in 2026.