GAC Launches Innovative Brand and Sustainable Solutions at 2026 Paris Motor Show

GAC Unveils New Brand and Product Line at the 2026 Paris Motor Show

On October 12, 2026, at the esteemed Paris Expo Porte de Versailles, the 91st Paris Motor Show opened its doors to some of the most innovative automotive technologies and solutions. Among the exhibitors, GAC (Guangzhou Automobile Group) made a significant impact with the reveal of its latest energy vehicles from its three prominent brands. Notably, the AION UT Cross made its global debut, showcasing the company's commitment to crafting vehicles that meet modern mobility needs.

GAC's new brand proposition for Europe, dubbed GAC. THE ENGINEERS, was officially launched at the event. This brand aims to accentuate GAC's engineering capabilities and its ability to provide users with real value through innovative vehicle designs. The unveiling of GAC CARE+, the company's new global service brand, marked a pivotal moment in embracing a customer-focused approach, emphasizing convenience, reliability, and care.

The newly introduced AION UT Cross offers an exceptional blend of hatchback versatility and SUV-level capabilities, specifically designed to cater to the European market. This vehicle is not just about aesthetics; it represents GAC's forward-thinking philosophy of engineering for a better life.

Advancing Localization and Sustainability in Europe

Building on its foundations of engineering excellence, GAC is progressively expanding its footprint in Europe through various initiatives. The GAC Milan Design Center, set to effectively merge European design perspectives with global aesthetics, is already operational. Furthermore, the European R&D Center is expected to commence operations in 2027, marking another leap forward in GAC's localization efforts.

In terms of manufacturing, GAC has successfully initiated production of the AION V and AION UT in Europe. These vehicles have not only resonated well within the market but have also secured five-star Euro NCAP safety ratings, emphasizing GAC's commitment to safety and quality. By the year-end, GAC plans to establish a robust presence with more than 180 outlets across 30 European countries, greatly enhancing its sales and service network.

Moreover, GAC is embarking on creating a comprehensive green energy ecosystem in Europe. This ecosystem encompasses diverse aspects such as charging networks, home energy systems, and battery recycling, reflecting GAC's dedication to sustainability and low-carbon solutions.

Strengthening Connections through Sports

In conjunction with the product unveilings, GAC also held a global partnership signing ceremony with Chelsea Football Club, designating GAC as the club's Official Automotive Partner. This partnership is more than a marketing strategy; it symbolizes GAC's effort to forge a deeper connection with European consumers through one of football's most iconic clubs. By aligning with Chelsea FC, GAC aims to resonate with football fans while promoting its advanced automotive engineering.

As GAC continues on its journey of localization and commitment to technological advancements, it remains dedicated to creating sustainable and intelligent mobility solutions for European users. With an engineering mindset at the forefront, GAC is positioned to lead in the automotive industry, delivering innovative solutions crafted for the future.

For more information about GAC and its latest innovations, feel free to visit GAC Group Official or follow the company on its social media platforms.