#Indonesia #Jakarta #Chery Group #LEPAS

LEPAS Unveils New Era of Premium Mobility in Indonesia

In April 2025, the Chery Group officially launched its new brand, LEPAS, embarking on an ambitious journey to redefine premium mobility. This brand marks an evolving narrative in the automotive world, focusing on integrating lifestyle sophistication with cutting-edge technology. The first international showcase for LEPAS will occur at the International Auto Show in Indonesia, starting on July 23.

Choosing Indonesia as the venue for its global debut demonstrates LEPAS's strong strategic vision, particularly in recognizing key emerging markets in Southeast Asia. The brand aims to captivate audiences by presenting its philosophy of "Colorful Life, Masterful Drive" in a dynamic exhibit space, designed to provide a truly immersive experience reminiscent of a high-end lifestyle runway.

A Blend of Innovation and Experience

During the International Auto Show, LEPAS intends to showcase its flagship product lineup: the L8, L6, and L4 models. Each vehicle epitomizes luxury and advanced engineering, tailored to meet the desires of modern city dwellers seeking the finer things in life.

The L8 model, a benchmark within the SUV segment, combines a sleek aesthetic with an elegantly modern cockpit. With spacious interiors, advanced comfort features, and comprehensive safety technologies, it is perfectly tailored for those who value a luxurious lifestyle.

Joining the L8, the brand will also present the fresh models L6 and L4. These vehicles are designed to broaden the appeal of LEPAS, featuring exceptional performance metrics that cater to both trendy urban residents and sophisticated individuals pursuing distinctiveness. The extensive capabilities of these vehicles promise to elevate the driving experience on a global scale, ensuring a high-quality lifestyle intertwined with value.

Commitment to Local Markets

LEPAS’s launch in Indonesia is not merely a presentation of its products but also signifies its commitment to local markets. The company's development philosophy of "In Somewhere, For Somewhere" reflects its focus on integrating into the Indonesian lifestyle and rapidly establishing a comprehensive network of sales and service departments. This network is designed to cater to the specific needs and preferences of Indonesian consumers.

The upcoming auto show promises to be more than a typical automotive display; it will exemplify LEPAS's commitment to exploring and promoting a colorful lifestyle and cultural diversity. By utilizing human-centric technologies and employing the universal language of color, LEPAS embarks on a global journey from China, steering a new generation towards its ambitious vision of premium mobility.

As the brand prepares for its world premiere, it sets its sights on becoming the preferred choice for those leading an exclusive lifestyle. The excitement that surrounds this debut not only amplifies its brand identity but also symbolizes the changing dynamics of mobility in a colorful and vibrant world. LEPAS is set to engage visitors by transforming its exhibition space into an exclusive lifestyle runway, merging bold aesthetics with interactive elements, ensuring compelling experiences that transcend conventional automotive displays.

With such a promising start, LEPAS is poised to make waves in the premium mobility arena as it showcases innovative vehicles designed to cater to a sophisticated clientele eager for quality and uniqueness in their transportation choices. The future of LEPAS, starting from Indonesia, looks bright as it seeks to carve a niche in the competitive landscape of the automotive industry.