FITUR 2026 Welcomes its Knowledge Hub to Expand Technological Dimensions

FITUR 2026's Technological Advancement

The International Tourism Fair, FITUR 2026, is set to take place from January 21 to 25, 2026, at IFEMA MADRID. Positioned as a pivotal player in the tourism industry, FITUR continues to advance its technological dimensions by introducing the Knowledge Hub. Located in Pavilion 12, this hub will serve as a central venue for presenting transformative ideas and innovations within the sector.

A Hub for Knowledge and Innovation

The Knowledge Hub is designed to be the epicenter for Travel Technology, expected to grow by over 35% from the previous edition. With the participation of more than 100 companies from 20 nations, it underscores technology's crucial role in the tourism industry's evolution. Notable tech firms such as Amadeus, Travelgate, BeonX, Duetto, Ratehawk, and Mirai will be prominent participants, making this hub an essential feature of FITUR.

During the professional days of the event, which are scheduled for January 21, 22, and 23, industry experts will gather at Pavilion 12 to engage in hundreds of sessions. These discussions will facilitate the exchange of experiences and showcase best practices that are shaping the tourism sector's future. By creating a space dedicated to knowledge dissemination, FITUR aims to enhance access to technology and expertise for businesses, destinations, and professionals alike.

Enhanced Offerings and Connectivity

The Knowledge Hub will not only host sessions related to Travel Technology but will also elevate the event's congress offering. It will centralize significant content from FITUR Know-How Export, FITUR Sports, FITUR Talent, and the FITURNEXT Sustainability Observatory. This multi-faceted approach consolidates FITUR's commitment to addressing contemporary issues impacting tourism, while facilitating a vibrant exchange of ideas.

Strategically situated in the southeast part of the exhibition center, Pavilion 12 will feature a direct entrance to FITUR, creating a new circulation route linking Pavilions 4 and 12. This connection is expected to significantly improve visitor flow and ensure a more dynamic experience for attendees. By enhancing the accessibility of Pavilion 12, FITUR solidifies its role as a key player in the fair—ensuring that professionals can easily access crucial information and networking opportunities.

A Comprehensive Exhibition Experience

The 46th edition of FITUR will encompass a total of nine pavilions, presenting a global showcase of the latest advancements across the entire tourism value chain. Pavilion 3 will feature insights from America, Pavilion 4 will focus on Europe and FITUR Cruises, while Pavilions 5, 7, and 9 will highlight offerings from Spain, including FITUR LGTB+. Pavilion 6 will delve into the Middle East and Africa, Pavilion 8 will spotlight Asia-Pacific, and Pavilion 10 will encapsulate global enterprises alongside specific initiatives like FITUR 4all, FITUR Lingua, FITUR Screen, and FITUR Woman.

As participants and visitors prepare for the event, FITUR 2026 promises to be a transformative platform for technological advancements in tourism, contributing positively to the industry's growth and innovation. The emphasis on creating an exclusive, specialized environment for tourism professionals during the weekdays offers immense potential for networking and collaboration, further enhancing the value of attending this prestigious fair.

Mark your calendars for January 21-25, 2026, at IFEMA MADRID, and be part of the future of tourism at FITUR 2026.