#Brazil #São Paulo #GAC #AION #HYPTEC

GAC’s Entry into Brazil: Pioneering Mobility Solutions

On May 23, 2025, GAC (Guangzhou Automobile Group Co., Ltd.) marked a significant milestone with its official entry into the Brazilian automotive market. The event, held at the Anhembi District in São Paulo, showcased GAC’s long-awaited brand launch and introduced five innovative car models tailored for the Brazilian consumers. This initiative is part of GAC’s broader "One GAC 2.0" strategy, focusing on fostering sustainable mobility solutions in Latin America.

A New Initiative: The Brazil Action Plan

GAC’s presence in Brazil is not merely about selling cars. The company has developed a comprehensive "Brazil Action Plan," designed to cater specifically to the Brazilian market's unique needs. This plan features a series of long-term investments aimed at promoting local manufacturing and enhancing consumer mobility options throughout the country. By doing so, GAC hopes to set a precedent for its operations in other Latin American countries as well.

During the launch event, GAC revealed its commitment to the Brazilian market, spotlighting five new models: the global strategic model AION V, the intelligent urban SUV AION Y, the luxury SUV HYPTEC HT, the hybrid SUV GS4 HEV, and the premium electric sedan AION ES. This diverse range of vehicles showcases GAC’s emphasis on quality, technology, and innovation, all while addressing the growing demand for eco-friendly transportation solutions.

Star Models of the Launch

AION V & AION Y

The AION V and AION Y stand out for their sleek design, advanced technology, and exceptional range, promising a smart and reliable mobility solution for Brazilian drivers. The AION V, as a strategic global model, embodies GAC's vision of combining premium quality with cutting-edge technology.

HYPTEC HT

The HYPTEC HT is a luxurious pure electric SUV that reflects GAC’s prowess in the electric vehicle (EV) segment. It aims to attract consumers looking for a high-performance yet environmentally friendly vehicle.

GS4 HEV

Featuring a robust hybrid engine, the GS4 HEV provides a combined range exceeding 1,000 kilometers, successfully merging performance with practicality—a key consideration for Brazilian families.

AION ES

As GAC's flagship electric sedan, the AION ES is designed for shared mobility, catering to emerging trends in urban transportation. Future collaborations with mobility platforms are expected to enhance consumer experience, making transportation in Brazil more accessible and convenient.

A Historic Moment for GAC and Brazil

The launch event also included notable attendees such as Gilberto Gil, an iconic Brazilian musician who became the first GAC vehicle owner in Brazil. This moment signifies more than just a vehicle purchase; it represents a cultural partnership and a celebration of innovation in Brazil’s automotive landscape.

GAC signed a comprehensive strategic cooperation agreement with the National Institute of Metrology, Quality, and Technology (Inmetro) during the event, aiming to boost the competitiveness of the Brazilian automotive industry. The partnership is a crucial step towards aligning GAC’s operations with local standards and market conditions.

Looking Ahead

With the introduction of these five models, GAC is not only asserting its presence in the competitive Brazilian market but is also embodying its brand ethos of “First-Class Quality” and “Pioneering Technology.” The company is preparing to adapt and evolve in response to local consumer needs while contributing to Brazil's transition towards sustainable transportation.

As GAC continues to forge partnerships and invest in Brazil, it is poised to play a significant role in shaping the future of mobility in the region. Whether through enhancing local manufacturing or launching innovative solutions, GAC’s vision reflects a commitment to enriching the lives of Brazilian consumers through quality automotive experiences.