Activate Partners with Kara Holdings to Bring Innovative Gaming to Malaysia and Singapore

Activate's Exciting Expansion into Southeast Asia

Activate, recognized globally for pioneering active gaming experiences, is thrilled to announce a strategic partnership with Kara Holdings, a company that emphasizes innovative and community-driven entertainment solutions. This remarkable new venture signifies Activate's official entry into the Southeast Asian market, specifically Malaysia and Singapore.

The collaboration will debut with an impressive 14,000 square-foot entertainment center in Kuala Lumpur, slated to open in early 2026, situated in Pavilion Bukit Jalil—a leading retail hub in Malaysia.

A Partnership Built on Shared Values

Robin Lim, the Chief Executive Officer of Kara Holdings, expressed his excitement regarding Activate's captivating offerings. He admitted how the immersive energy and teamwork fostered within the Activate environment reminded him of the importance of shared experiences in Asia—ones that unite people through joy and movement. This sentiment underlines the motivating force behind their partnership: to create experiences that solidify connections within communities.

Kara Holdings believes that collaborating with Activate is not just a strategic decision but an intuitive fit, given Activate’s rapid growth on the global scale. Recently named the #1 company in Leisure and Entertainment by the Financial Times in its 2025 Fastest-Growing Companies list, Activate appears to be in a prime position for success.

James Cordero-Barnett, Vice President of Global Partnerships at Activate, commented on the significance of this expansion, stating, “Southeast Asia represents a pivotal chapter for Activate. Partnering with Kara Holdings and Sounds Fun International ensures that our efforts resonate authentically within this vibrant region.” This collaborative spirit aims to lay the groundwork for sustainable growth in a market ripe with potential.

Looking Ahead: More Locations to Come

With the inaugural site scheduled for early 2026, plans are already moving forward to launch a second location mid-year. Kara Holdings aims to significantly increase the presence of Activate's innovative concept throughout Malaysia and Singapore, catering to the growing demand for engaging entertainment options.

Co-Founder and President of Activate, Adam Schmidt, shared his enthusiasm about the upcoming Southeast Asian debut. He noted, “This expansion marks a major milestone for our brand. Players in Malaysia and Singapore will soon have access to an unparalleled team-based adventure—we're setting the stage for global competition through initiatives like the Activate Global League.”

What to Expect from Activate

Activate is known for merging physical activity with gaming in a way that promotes wellness and interactive play. Their facilities offer engaging rooms where participants can either work collaboratively or compete against one another, all while tracking their progress and achievements.

The brand’s global footprint has rapidly expanded, boasting over 60 locations in Canada, the United States, the United Kingdom, the United Arab Emirates, and France. As they transition into Southeast Asia, Activate aims to continue this momentum, providing unique experiences that foster community engagement and physical health.

For those interested in being a part of this revolutionary active gaming movement, updates can be followed through their social media platforms across various channels including Facebook, Instagram, TikTok, and LinkedIn.

Conclusion

This strategic partnership not only emphasizes Activate's ambition to reach new markets but also represents a significant evolution in entertainment experiences in Asia. As Kara Holdings and Activate join forces, they are poised to bring something fresh and impactful to the vibrant communities of Malaysia and Singapore, promoting both fun and fitness in an innovative way.