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DOJO's Vision for a Smoke-Free Future

In an impactful move this December, DOJO, a leader in the vaping sector, has introduced an inspiring initiative aligned with the national STOPTOBER campaign. The initiative, known as "Create to Change – 2024 Smoke-Free Round Tour Project," is designed to cultivate a smoke-free culture by merging creativity with health-focused experiences. The campaign initiated in the UK seeks to encourage individuals to consider quitting smoking through engaging and innovative community activities, reinforcing DOJO's commitment to public health and wellness.

Collaboration with Retail Partners

To maximize the impact of this initiative, DOJO collaborates with over 120 retail partners across the UK. Together, they implement creative strategies aimed at promoting smoking cessation. This collaboration includes unique activities such as creative cigarette folding and co-creating art focused on anti-smoking advocacy. Hundreds of retail partners have taken a bold step by symbolically breaking cigarettes to demonstrate their commitment to quitting. This visual representation is not only powerful but also encourages others to reflect on their smoking habits.

Fostering Community Engagement

Another integral aspect of the initiative is the engagement of event-goers in creating art installations that symbolize their dedication to a smoke-free lifestyle. These installations serve as a visible testament to the collective resolve to abandon smoking. Through this process, DOJO empowers participants by emphasizing their personal roles in the smoking cessation journey. By dismantling symbolic cigarettes, retail partners gain a deeper understanding of the determination needed to quit, cultivating a sense of ownership and responsibility toward achieving a smoke-free future.

The DOJO BYEBYE VAN

As part of this initiative, DOJO has unveiled the "DOJO BYEBYE VAN," a colorful mobile campaign designed to traverse prominent cities such as London, Bristol, Birmingham, and Manchester. This vibrantly designed vehicle acts as a hub for interactive, community-driven activities aimed at smoking cessation. The campaign is structured to engage the public through enjoyable and innovative means, fostering dialogue around quitting smoking while inspiring collective action.
Each stop on the tour promises an array of captivating activities, including hands-on workshops that allow participants to tap into their creativity while contributing to the anti-smoking cause. Such engagements not only promote health and wellness but also enhance participants' commitment to living healthier lives through artistic expression. DOJO's relaxed atmosphere encourages an exchange of personal narratives, enabling individuals to share their quitting stories while reinforcing positive values associated with a smoke-free lifestyle.

A New Approach to Public Good Advocacy

The "Create to Change – 2024 Smoke-Free Round Tour Project" marks a significant shift in how public health advocacy is conducted within the vaping industry. By addressing the social factors influencing smoking cessation, DOJO aims to dismantle barriers to acceptance and foster a more proactive societal stance toward quitting. The ultimate goal of DOJO is to steer society toward a smoke-free future, prioritizing human-centered creativity in this mission.

Through this forward-thinking initiative, DOJO, as a human-centered vaping brand, inspires the vaping industry to reassess its societal responsibilities and adopt innovative strategies for sustainable progress. Together, with small yet impactful actions, DOJO believes in transforming lives and creating a healthier community.

About DOJO

Founded on the principles of community and innovation, DOJO strives to enhance the vaping experience with high-quality products guided by its "Create Share" philosophy. DOJO exists for vapers and is dedicated to continuous improvement and consumer-centric commitment.