#London #United Kingdom #ELFBAR #LOST MARY #Counterfeit Vapes

ELFBAR and LOST MARY's Ongoing Battle Against Counterfeits

In the realm of vaping, where innovation meets compliance, ELFBAR and LOST MARY have emerged as champions against the pervasive issue of counterfeit products. The two brands have reported significant strides in their global campaign aimed at combating the proliferation of imitation and substandard vapes. As the market for vaping products grows, so does the threat of counterfeit goods, prompting these brands to take decisive action to protect both consumers and their reputations.

Recent Achievements in the Anti-Counterfeit Campaign

In recent months, ELFBAR and LOST MARY have successfully seized over 50,000 infringing products in collaborative operations with law enforcement across various countries, showcasing their commitment to tackling counterfeit goods. This crackdown spans multiple markets, including the Czech Republic, Germany, Russia, Slovakia, South Africa, Spain, and the United Arab Emirates. Notably, one operation highlighted the partnership between the brands and local authorities, which led to discovering counterfeit ELFBAR products in retail outlets that were specifically tailored for German consumers.

Victor Xiao, Global Vice President of both brands, underscored the seriousness of the situation, stating, "Defending our IP rights goes beyond safeguarding our brands; it is also the industry's duty to shield users from counterfeit and imitation vapes." The implications of not addressing counterfeiting extend beyond legalities; they can jeopardize consumer safety, as counterfeit products often contain untested ingredients and are manufactured under subpar conditions.

Legal Actions Against Infringement

Apart from proactive seizures, ELFBAR and LOST MARY have employed robust legal strategies to safeguard their intellectual property rights. Since 2024, they have initiated over 30 civil lawsuits targeting IP infringement, with litigation occurring across several key markets like mainland China, Germany, and Russia. A notable victory came from a recent ruling by a German court, which determined that the branding of a local product, ELFPRO, infringed upon ELFBAR's trademark, affirming their position against illicit use of their intellectual property.

The brands have also effectively navigated arbitration processes to resolve 119 domain name disputes, ensuring that counterfeit influences are minimized online. This includes the removal of nearly 300 infringing web links, particularly in the U.S., where illegal websites attempting to imitate their brands have been removed.

Severing the Global Supply Chain of Counterfeit Products

Since launching their anti-counterfeit campaign in June 2021, ELFBAR and LOST MARY have established themselves as formidable partners with global enforcement agencies. In 2024 alone, they were instrumental in shutting down 15 clone factories, further disrupting counterfeit supply chains that compromise genuine product safety and brand integrity. Through these actions, they have confiscated a staggering 90,000 counterfeits from various sources.

Highlighting a multi-agency raid that took place in Vietnam, over 160,000 vapes, including counterfeit LOST MARY products, were seized, demonstrating the brands' proactive stance on protecting both customers and genuine market competitors.

Victor Xiao encapsulated the essence of their ongoing efforts, stating, "While we encourage adult users worldwide to authenticate products before use, and report suspicious products and business practices, ELFBAR and LOST MARY remain committed to working with authorities to fight against the manufacturing, distribution, and sale of infringing products, particularly counterfeit and imitation vapes." This statement expresses the brands' dedication not only to judicial enforcement but also to consumer safety.

Conclusion

With the vaping industry constantly evolving, counterfeiters are continuously finding new ways to exploit the market. ELFBAR and LOST MARY's comprehensive approach, combining enforcement, legal action, and consumer education, serves as a robust model for other brands facing similar threats. Their commitment to protecting users and maintaining the integrity of their products positions them as leaders in the fight against counterfeits in the vaping industry. As World Intellectual Property Day approaches on April 26, their efforts highlight the critical importance of safeguarding innovation and consumer safety in a rapidly changing marketplace.

For those interested in learning more about the steps being taken against counterfeit vapes or to find genuine products, visit their official websites at elfbar.com and lostmary.com.