NOT YOUR ROSE to Host Exclusive POPUP at Lumine Est Shinjuku Amid K-Fashion Craze

NOT YOUR ROSE Unveils Exclusive POPUP Event at Lumine Est Shinjuku

Starting from May 2nd to May 11th, 2025, the celebrated K-fashion brand "NOT YOUR ROSE" is set to host an exclusive POPUP event at the B1 floor of Lumine Est Shinjuku, right next to PAUL & JOE. Known for its feminine aesthetic that resonates well with K-pop idols like BLACKPINK’s Jennie and IVE’s Wonyoung, this brand is becoming increasingly popular and is making a significant mark in the fashion industry.

The upcoming spring collection titled "25 Spring Collection - White Petals with Pink" encapsulates the essence of softness and romance. This striking collection features gentle fabrics and voluminous silhouettes, with pastel colors representing flowers that bloom quietly.

Details of the POPUP

- Event Duration: May 2 (Friday) through May 11 (Sunday), 2025
- Location: Lumine Est Shinjuku, B1 (Next to PAUL & JOE)
- Operating Hours: 11:00 AM to 9:00 PM on weekdays, 10:00 AM to 9:00 PM on weekends and holidays.

Exclusive In-Store Promotions

The POPUP is not just a chance to shop the latest fashion; it also offers exclusive promotions and campaigns that fans of the brand won't want to miss:

- A special campaign exclusively at the POPUP.
- Limited-edition Japan-exclusive colors of the popular "Luna Cardigan".
- Customers who spend over ¥10,000 (including tax) will receive an original eco-bag on a first-come, first-served basis.
- For purchases over ¥15,000 (including tax), customers will receive a limited-edition original hairpin.

Notably, shoppers spending above ¥15,000 can choose between the eco-bag or the hairpin, while supplies last.

Featured Collection Items

Among the items highlighted during the POPUP will be:

- Fairy Chiffon Bolero - Pink
- Fairy Chiffon Top - Pink
- Celina Skirt - Grey
- Sera Top - Black
- Rosie Denim Skirt - Light Blue
- Chloe Bag - Pink

These pieces embody the brand’s signature romantic style that combines comfort with elegance, perfect for any outing or casual gatherings.

Where to Shop Online?

For those unable to attend the POPUP, don't worry! Fans of NOT YOUR ROSE can also explore the collection and shop online via HANA. The website features various brands, including those that have made their debut in Japan and those incredibly popular in Korea.

About HANA

Launched in December 2023, HANA is a fashion e-commerce platform specializing in Korean designer brands. The site offers a user-friendly experience with no customs fees and reasonable shipping costs. With plans to open a Korean brand showroom in Harajuku by November 2024, HANA aims to bring the hottest Korean fashion trends to its customers.

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Conclusion

As the K-fashion movement continues to escalate, NOT YOUR ROSE’s POPUP at Lumine Est Shinjuku promises not only stylish offerings but also a captivating experience for fashion enthusiasts. Whether you are an ardent follower of K-pop or simply someone who appreciates beautiful clothing, this event is not to be missed.