Fox Advertising Prepares for 2026 Upfront Presentation with Exciting New Content

Fox Advertising Announces Future Strategies for 2026 Upfront Presentation

On December 5, 2025, just before the live broadcast of the FIFA World Cup 2026™ Final Draw, Fox Advertising revealed its plans for the highly anticipated 2026 Upfront presentation. Scheduled for Monday, May 11, 2026, this event will unfold at a new venue, the iconic New York City Center. This year's presentation promises to spotlight a stellar lineup of original premium content from across the FOX portfolio, which includes sports, news, and entertainment.

Jeff Collins, President of Advertising Sales, Marketing, and Brand Partnerships at Fox Corporation, expressed enthusiasm about the upcoming event, highlighting it as a pivotal moment for the company, especially with the excitement surrounding the FIFA World Cup. The presentation is expected to demonstrate to advertisers how they can tap into the expansive and passionate fan bases associated with Fox's dynamic live sports programming and the burgeoning streaming platform, Tubi. Collins stated, "It's going to be a big year for FOX – centered on what arguably will be one of the most anticipated events – FIFA World Cup 2026™."

Key Highlights of the 2026 Upfront Presentation

The event will not only showcase exciting new shows and events from FOX Sports, FOX News, and FOX Entertainment, but it will also include discussions around recent advancements in advertising technology and research innovation. These innovations are designed to enhance connections between advertisers and FOX's uniquely engaged audiences, ensuring that brands achieve maximum visibility and ROI.

In addition to the Upfront presentation, Tubi will further engage advertisers by hosting its 2026 IAB NewFront presentation, titled 'Tubitopia: An Advertiser's Paradise,' on March 24, 2026. This session will take place from 2:00 to 4:00 p.m. at Pier 59 Studios, Chelsea Piers. Attendees can anticipate insights into Tubi's unique streaming audience, innovative ad tech solutions, and collaborative partnerships that contribute to effective advertising strategies.

About Fox Corporation

Fox Corporation is a leading producer and distributor of compelling news, sports, and entertainment content in the United States, boasting iconic brands such as FOX News Media, FOX Sports, Tubi Media Group, FOX Entertainment, and FOX Television Stations. These brands resonate significantly with consumers and hold substantial commercial value for distributors and advertisers alike. The extensive footprint of Fox enables the delivery of content that not only engages and informs audiences but also cultivates deeper consumer relationships and more attractive product offerings.

About Tubi

Tubi is a free streaming service designed specifically for avid fans, currently hosting over 100 million monthly active users. The platform provides the largest selection of Hollywood movies and television shows, along with a variety of creator-led stories and Tubi Originals that cater to even the most dedicated enthusiasts. Established in 2014 and based in San Francisco, Tubi has become an essential part of the Tubi Media Group, a division of Fox Corporation.

Conclusion

As Fox Corporation gears up for the 2026 Upfront, the anticipation surrounding its presentation is mounting. With innovative content and cutting-edge advertising strategies at the forefront, this event represents a significant opportunity for partners and advertisers to connect with vast audiences in ways that resonate and engage.

For more details about Fox Corporation, visit www.FoxCorporation.com.