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Guideline Launches Media Monitor Podcast

On January 26, 2026, Guideline, a prominent provider of advertising data and planning technology, announced the launch of its new podcast, Media Monitor by Guideline. This innovative platform aims to provide valuable insights into the ever-evolving world of advertising.

Hosts and Format

The podcast is hosted by two key figures at Guideline: Sean Wright, the Chief Insights and Analytics Officer, and Kelly Sweeney, the Vice President of Customer Success. The duo will delve into current trends in the advertising landscape, analyzing spending data, discussing recent news, and offering forward-looking predictions to aid advertisers in their strategic planning.

Weekly Insights on Advertising Trends

Media Monitor by Guideline is set to be a weekly podcast that explores the intricacies of spending trends within the advertising sector. This timely resource is designed to assist brands, advertisers, and publishers in deciphering the flow of advertising dollars and its implications for future investments. Each episode promises listeners practical insights, offering a clear understanding of how advertisement funds can be smartly allocated to influence consumer behavior positively.

The inaugural episode sets the tone by examining critical themes around the use of AI in advertising campaigns, the financial stakes of Super Bowl ads, the allure of nostalgia marketing, and the rise of influencer marketing compared to traditional celebrity endorsements.

Purpose and Impact of the Podcast

Kelly Sweeney emphasizes the podcast's mission: "The goal of our podcast is to help professionals in the media, marketing, and advertising fields reduce uncertainty and make smarter decisions when they create their budgets." This sentiment echoes the reliance of Guideline's clientele on their data for informed decision-making in media planning and buying.

Sean Wright adds, "By providing a weekly podcast where we offer deeper insights into our data, we empower our clients with a critical tool to navigate the complexities of the advertising industry."

About Guideline

Founded through the mergers of industry leaders such as Standard Media Index, SQAD, and Lumina, Guideline has established itself as the world's preeminent authority on media investment and intelligence. Their cutting-edge media plan management platform, combined with unmatched advertising data and stellar customer service, addresses the evolving needs of modern marketing, media, and investment specialists.

To dive into the first episode of this promising podcast and gain access to a wealth of knowledge that can guide advertising decisions, listeners are encouraged to visit Guideline’s official website. Here, industry professionals will find not just insightful discussions but also a community focused on driving smart advertising practices forward.