#United States #New York #Human Rights #Violence Prevention #Safe Horizon

Safe Horizon's New Campaign: A Commitment to Safety

In a significant move aimed at elevating the discourse on victim rights, Safe Horizon, the foremost victim services organization in the United States, recently unveiled its updated brand identity. This marks its first significant rebranding effort in a decade, coming at a time when victim support agencies are facing unprecedented challenges. In an atmosphere permeated by fear and self-censorship among organizations dealing with domestic violence, sexual assault, and immigration issues, Safe Horizon seeks to boldly reclaim its mission.

Embracing Core Values

CEO Liz Roberts stated, "In a world that has seen profound changes… we recognize the need not only to respond in this moment but also take decisive action in support of our values." This statement encapsulates Safe Horizon's commitment to serving all survivors regardless of their background or identity. By reaffirming its dedication to these core principles, Safe Horizon aims to provide a unified and safe space for victims from all walks of life.

Collaborative Process for Rebranding

The rebranding was not undertaken lightly; it involved a collaborative effort that integrated insights from clients, staff, donors, and community partners. Through thorough research and open dialogues, the organization uncovered a resonant truth: safety is a fundamental human right. Roberts continues, “When survivors come to Safe Horizon, they deserve to have their needs met. Our clients are searching for options and care, and above all, the right to be safe.” This ethos not only underscores the importance of meeting clients’ needs but also positions Safe Horizon as an advocate for systemic change in societal attitudes towards violence.

Launching the 'Safety Is a Human Right' Campaign

As part of this renewed commitment, Safe Horizon also rolled out a new campaign titled 'Safety Is a Human Right,' along with a revamped website. The website not only reflects Safe Horizon's core values but is also designed to be more user-friendly and approachable. Roberts asserts, “The new website is just the start. We’re boldly declaring that ‘safety is a human right’ and launching a campaign so everyone recognizes our collective responsibility to protect and uphold this right.” The visual elements of the rebranding incorporate authentic images of clients and staff, combined with a clear and compassionate tone, demonstrating an unwavering commitment to the mission at hand.

A Voice for Millions

As the largest victim service organization in the country, Safe Horizon assists approximately 250,000 individuals each year who have experienced violence, abuse, or exploitation. The organization provides immediate support that includes hot meals and safe shelter, as well as ongoing services like mental health counseling and assistance in navigating often oppressive systems. Their comprehensive approach is aimed not only at reacting to crises but also at empowering individuals in their healing journey.

The organization believes deeply that safety is not just an ideal but an integral right all individuals deserve. By challenging the prevailing culture of violence, Safe Horizon aims to foster a safer environment for all, ensuring every person has a secure place in their communities, homes, bodies, and minds.

Safe Horizon’s new campaign serves as both a clarion call and a heartfelt message for change, urging everyone to join in the initiative to recognize and uphold the right to safety as a shared responsibility. Through its updated identity and powerful advocacy efforts, Safe Horizon positions itself firmly at the forefront of the fight against violence, promising to uphold the dignity and rights of survivors across the nation.