Exciting Developments in Crayon Shin-chan's Family City Project: Collaboration with Akita, Saitama, and Kumamoto!

New Developments in the Crayon Shin-chan Family City Project

The beloved franchise, "Crayon Shin-chan," is embarking on an exciting new journey as part of its Family City Project. In collaboration with Akita, Saitama, and Kumamoto Prefectures, the project aims to highlight Japanese craftsmanship through a series of special merchandise featuring the iconic character Shin-chan and his family.

Launched in July 2022, the Family City Agreement brought together these three prefectures, emphasizing community ties and mutual promotion of tourism. Shin-chan, the mischievous five-year-old from Saitama, represents not only his home but also connects with his father Hiroshi from Akita and mother Misae from Kumamoto, making these regions his second homes.

In celebration of this collaboration, a popup store will be opened in Shibuya, Tokyo, and Taipei, Taiwan, in November 2025, revealing exciting new products that embody the spirit of traditional Japanese crafts. The popup stores will kick off on November 7th in Shibuya and November 22nd in Taipei, showcasing various products available for early purchase.

Collaborative Merchandise Concept

The theme of this product line is "CRAYON SHINCHAN JAPAN CRAFTS," aiming to merge the traditional crafts of Akita, Saitama, and Kumamoto with Shin-chan's playful essence. Diverse items, from apparel to home goods, will be available, providing unique regional experiences and values that families can enjoy together. This initiative seeks to create intergenerational appeal and strengthen community connections through the celebration of local craftsmanship.

The product lineup includes:

- Apparel and Goods: T-shirts, scarves, keychains, and badges featuring unique designs inspired by local crafts, including:

- Akita Inu × Shin-chan
- Ōmagari Fireworks × Hiroshi
- Akita Cedar × Shiro
- Matagi (traditional bear hunters) × Buriburizaemon
- Dekopon Citrus × Shin-chan
- Shira-kobato (pigeon species) × Shin-chan

- Food and Traditional Crafts: By partnering with local businesses, products such as:

- Sake from all three prefectures featuring characters like Hiroshi, Action Kamen, and Misae
- Craft beer from Akita featuring Hiroshi
- Lacquerware from Kawazaki compared with Shin-chan
- Inaniwa udon noodles featuring Shin-chan

Customers who purchase items and complete a survey during the event will receive exclusive original novelties, making this an outstanding opportunity for fans.

Popup Store Details

Tokyo Shibuya Location

- Duration: November 7 (Fri) - November 13 (Thu), 2025, from 10:00 AM to 21:00 PM
- Place: Hachifuru SHIBUYA meets AKITA, Shibuya Scramble Square, 14th floor, Shibuya, Tokyo

Taipei Taiwan Location

- Duration: November 22 (Sat) - November 23 (Sun), 2025, from 12 PM to 6 PM (Rain or shine)
- Location: Huashan 1914 Creative Park, "Huashan Theater", within the Akita Prefectural Exhibition booth

Future Developments

As this collaboration unfolds, the essential aim is to invigorate communities, promote local culture, and establish a joyful connection among the regions represented by Shin-chan's family. By merging the essence of traditional crafts with modern design, the Family City Project anticipates fostering a stronger bond between fans and their beloved characters.

For the latest updates, information is also available on various social media platforms and a dedicated website. The project not only embodies the creativity of Japan but also nurtures the values of family and community.

Together, let’s embrace the spirit of Crayon Shin-chan and contribute to making every moment with the family joyful and memorable through this unique project!