#Japan #Recruitment #nanimono #interview-based #Ota City, Tokyo

Nanimono Launches an Innovative Recruitment Approach

As labor shortages continue to challenge various sectors of the economy, the Japanese company Nanimono, based in Ota City, Tokyo, has taken a bold step forward. Beginning April 2025, the firm will introduce its groundbreaking service, the Interview-Based Recruitment LP. This service is specifically designed to assist small and medium enterprises (SMEs) and local businesses that are struggling with hiring and retention issues.

Offering a Unique Solution to Labor Shortages

According to a survey conducted by Teikoku Data Bank in 2024, Japan recorded a worrying number of corporate bankruptcies—342 cases attributed to labor shortages, the highest number ever. Industries such as construction, care services, and manufacturing are facing particularly acute challenges, with many businesses lamenting a lack of applicants and unsuccessful hires.

In tandem with these challenges, many companies are growing increasingly disenchanted with traditional job advertising methods, which are yielding poor results and often leading to mismatches. In light of this, Nanimono has developed a service that emphasizes “self-expression” in recruitment—allowing companies to tell their own stories and express their unique value propositions without reliance on job boards.

Key Features of the Service

Nanimono's Interview-Based Recruitment LP is not just a recruitment tool but a holistic support system designed to enhance hiring strategies for businesses. Here are some of the standout features:

1. Custom Landing Page Creation: The service creates dedicated recruitment landing pages centered around real employee interviews, showcasing the authentic voices of the staff.
2. Integrated Advertising: The recruitment LP is coupled with web advertising to target specific demographics, ensuring that messages reach potential applicants directly.
3. Independence from Job Boards: By establishing self-expression recruitment channels, companies can move away from reliance on traditional job platforms.
4. Affordable Ad Management: The service offers ad management options starting as low as 1,000 yen, making it accessible for smaller companies.
5. Expert Collaboration: In partnership with certified career consultants who have over 20 years of experience in HR, the service ensures effective and strategic hiring processes.
6. Comprehensive HR Support: Beyond recruitment, the service extends its support to training, evaluation systems, and cultivating a positive workplace culture.

Who Can Benefit

The Interview-Based Recruitment LP is ideal for companies in sectors like construction, manufacturing, care services, and hospitality—industries often experiencing acute talent shortages but struggling to attract applicants. It is especially valuable for businesses that have attempted to use job advertising but faced challenges such as zero applications or mismatches.

Additionally, it suits SMEs looking to differentiate themselves based on their company culture and values, as well as executives and HR managers facing various personnel challenges beyond recruitment.

Future Prospects

Looking ahead, Nanimono plans to broaden the services offered under the Interview-Based Recruitment LP, including providing templates and packages tailored to specific industries, thus expanding support for a wider range of clients.

Company Overview

Company Name: Nanimono Co., Ltd.
Location: 3-10-16 Minami-Rokugou, Ota City, Tokyo 144-0045
Representative: Yuta Uchiyama
Business Activities: Web and DTP production, Marketing support
Website: nanimono-yy.com

Contact Information

For inquiries regarding this initiative, please reach out to: [email protected]. For documentation requests or consultations, feel free to contact via email or through the inquiry form on the website.