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CGTN Launches Three New Channels to Engage 200 Million Viewers

In a significant move to enhance its global presence, the China Global Television Network (CGTN), which is part of the China Media Group (CMG), has recently rolled out three new specialized channels on free ad-supported streaming television (FAST) platforms. These channels are expected to resonate with nearly 200 million viewers worldwide, marking a pivotal expansion in CMG's international communication strategies.

The newly launched channels – CGTN Global Biz, China Travel, and Discovering China – were officially unveiled during the Global South Media Partners Mechanism Inauguration Meeting and the 13th Global Video Media Forum (VMF), hosted in the historic city of Xi'an, located in northwest China's Shaanxi Province. Each of these channels has been curated to cater specifically to the diverse needs of international audiences, offering specialized programming that highlights various facets of Chinese culture, economy, and travel opportunities.

Detailed Overview of the Channels

CGTN Global Biz

This 24/7 financial information service aims to provide comprehensive coverage of China's economic landscape. The channel features real-time updates on financial news, expert market analyses, and in-depth interviews with economic leaders. Through this channel, global audiences will have the opportunity to better understand the nuances of China's economic policies and market movements, making it an essential resource for anyone interested in international finance.

China Travel

The China Travel channel serves as a vibrant portal into the country's rich tourism and lifestyle offerings. With a focus on showcasing the breathtaking scenery, local traditions, and culinary delights of China, viewers can experience the country's allure from the comfort of their homes. This channel not only highlights travel destinations but also weaves in cultural narratives that help international audiences appreciate the depth of experience China offers today.

Discovering China

Aimed at chronicling the story of China's modernization journey, the Discovering China channel presents a series of documentaries that delve into China's achievements and the exchanges between different civilizations. It encapsulates China’s development path and cultural richness, offering an engaging visual narrative that fosters a deeper understanding of the country's evolution.

Programming and Content

CGTN has committed to providing six hours of original programming daily across these channels, ensuring a continuous loop of fresh content that utilizes their high-quality production resources. This initiative reflects CGTN's ongoing efforts to enhance its FAST medium since 2023, following the positive reception of its English and Documentary channels on leading global platforms.

FAST TV has emerged as a revolutionary format in the television industry, characterized by its accessible programming and potential for monetization through advertisements. By launching these channels, CGTN is not only tapping into the lucrative FAST market but is also positioning itself as a key player in the realm of international media.

Through these innovative channels, CGTN aims to bridge cultural gaps and foster a greater understanding of China on the world stage, all while delivering quality content tailored to meet the expectations of global viewers. As the media landscape continues to evolve, CGTN's bold foray into specialized content broadcasting reflects its commitment to not only engage but also educate its international audience.

In closing, with these new channels, CMG has taken an important step towards diversifying its broadcast offerings and reaffirming its status as a global media player. The combination of impactful content and strategic distribution over 15 major international FAST platforms signifies a new era for Chinese media outreach, setting the stage for future developments in global communication.