OUTFRONT Media's Initiatives to Honor Women's History Month 2025 through Creative Collaborations

OUTFRONT Media Celebrates Women’s History Month 2025

In a momentous announcement, OUTFRONT Media Inc. is stepping forward to honor Women's History Month in March 2025 with a series of exciting initiatives. Known as one of the largest out-of-home (OOH) media companies in the United States, OUTFRONT aims to celebrate the remarkable contributions of women across various fields including leadership, arts, culture, and innovation.

The company is continuing its partnership with Ad Age, renowned for its focus on the advertising and marketing industries, to amplify the voices and stories of inspirational women throughout the month. This collaboration is designed to deliver messages that convey the strength, resilience, and accomplishments of women in these dynamic sectors.

Furthermore, OUTFRONT is joining hands with The Female Quotient, an organization dedicated to advancing gender equality and women's empowerment in workplaces. This partnership is crucial in ensuring that International Women’s Day transcends beyond a mere marketing moment, driving substantial and measurable impact. The Female Quotient emphasizes that when women thrive, the benefits ripple across society, spurring economic growth and innovation. This year, they are focusing on making “Invest in Women Daily” a clarion call, reinforced with an empowering campaign displayed prominently in Times Square.

OUTFRONT is excited to launch a special MOMENTS series through its content and publisher platform, Moments by OUTFRONT. This curated series will run across the MTA in New York and Brightline in Florida, aiming to create engaging content celebrating Women's History Month. Each series will be reflective of the cultural contributions of women and is structured to resonate with audiences on a deeper level.

Highlights of the MOMENTS Series:

1. Moments in Culture: Collaborating with Artsy, this segment will showcase an exhibition titled "Women Artists Reimagining Self-Portraiture" which features captivating works from emerging female artists.
2. Moments in Life: Partnering with Gallery Media Group and Ballplayers, this section aims to highlight interesting facts related to Women's March Madness, linking sports and history.
3. Moments in Art: Teaming up with the Museum of Modern Art (MoMA), this initiative will explore influential artworks, spotlighting the renowned sculptor Louise Nevelson’s iconic piece, "Sky Cathedral" inspired by New York City.

As part of this celebration, OUTFRONT's digital media will prominently feature inspiring insights and advice from leading women in the industry across various billboards and transit locations throughout the U.S. Each display will incorporate QR codes that direct audiences to AdAge.com for further exploration into editorial features which dive deeper into the achievements of women making waves in the marketing and advertising fields.

To further build momentum, a special event commemorating Women's History Month will be hosted at OUTFRONT's headquarters in New York on March 26. Jeanine Poggi, Editor-in-Chief at Ad Age, expressed her enthusiasm about the collaboration, emphasizing the importance of showcasing women's insights and achievements in the industry, creating powerful narratives that resonate with diverse audiences.

Liz Rave, Vice President of Marketing at OUTFRONT, proudly shared the company’s commitment to elevating women's voices through their media platforms. She articulated that amplifying the stories of remarkable women is not just a celebration but a call to action that recognizes the extensive contributions women have made and continue to make in every sphere of life.

About OUTFRONT Media Inc.: As a pioneer in the out-of-home advertising landscape, OUTFRONT Media merges creativity with technology to forge connections between brands and consumers outside their homes. With an expansive network of billboard and transit assets, the company is at the forefront of transforming how advertisers engage with audiences on the move, aiming to enrich the overall consumer experience.

In summary, OUTFRONT Media's multifaceted initiatives for Women's History Month 2025 are set to shine a spotlight on the influential roles women play across various realms, inspiring future generations and fostering a collaborative dialogue on gender equality and empowerment.