Revolutionizing Marketing: Omnicom's New AI-Driven Omni Platform Boosts Brand Growth

Omnicom Unveils Next-Level Marketing Intelligence with Omni

In a groundbreaking move, Omnicom (NYSE: OMC), a global leader in marketing and sales, has officially introduced the next iteration of its marketing intelligence platform, Omni. This new version promises to deliver measurable growth for brands by integrating advanced AI capabilities with extensive data and insights into a unified operating system.

The Vision Behind Omni

designed with the complexities of modern marketing in mind, the revamped Omni platform is set to help brands navigate the ever-evolving landscape dominated by various platforms and rapid cultural shifts. The integration of Omnicom's expansive Connected Capabilities with the freshly acquired assets from Interpublic—such as Acxiom and Flywheel Commerce Cloud—provides clients with an unparalleled foundation that connects strategy with execution seamlessly.

The infrastructure of the new Omni is built upon a wealth of capabilities: it boasts the industry's most robust data and identity network, harnessing an impressive 2.6 billion verified identities and trillions of signals. Furthermore, the platform taps into Omnicom's substantial media and commerce buying power, totaling a whopping $73.5 billion annually, cementing its position as a giant in media clout worldwide.

Omni's Multifaceted Approach to Marketing

1. Unmatched Data and Identity

At the core of Omni's capabilities is Acxiom RealID™, noted as the most ethically sourced identity data available. This impressive roster is complemented by a plethora of signals encompassing media, cultural, and commerce dimensions. Teams leveraging this extensive data can expect to make sharper strategic recommendations, benefitting from a reliable source of truth throughout their marketing endeavors.

2. Enhancing Creativity

Unlike traditional approaches often criticized for automating creativity, Omni takes a different path. The platform is equipped with AI-native tools that empower creative teams to develop content quickly while maintaining the quality and integrity of their work. With reduced production times by 25-55%, the focus remains firmly on human creativity, allowing it to flourish.

3. Seamless Collaboration

Omni promotes a truly connected way of working that encompasses every stage of marketing, from insights to creative development and media spending. By eliminating manual hand-offs and unnecessary coordination, it promotes a fluid workflow, allowing teams to collaboratively develop innovative ideas and make informed decisions efficiently.

4. Intelligent Decision-Making

The AI integrated within Omni supports rather than replaces human decision-making, offering insights, optimization recommendations, and spotlighting emerging opportunities. The platform fosters a collaborative environment where teams can leverage AI to enhance their understanding and fortify their decision-making process.

5. Client-Centric Flexibility

Omni is designed to be adaptable to existing marketing technology investments, emphasizing the importance of data ownership and local considerations. Its open architecture allows for accommodating various needs while enhancing scalability to fit each client's readiness for transformation.

The Future of Marketing with Omni

Primarily, the Omni platform is crafted for marketing specialists eager to embrace the next wave of innovation. By simplifying the decision-making process, uniting different marketing functions, and allowing more time for creativity, Omni aims to keep brands closely connected to their most important asset—their customers. The result? A holistic marketing ecosystem where insights, actions, and results are synchronized in real-time, ensuring brands can achieve faster growth at unprecedented scales.

Conclusion

As marketing continues to evolve at a rapid pace, Omnicom's new Omni platform promises to revolutionize how brands engage with consumers. With its rich databank, innovative AI tools, and a human-centric approach, Omni is setting a new standard for marketing intelligence platforms. For further information regarding Omni and how it can elevate marketing strategies, visit Omnicom's website.